Programme Content
General Management is the fundament for any kind of management job. Solid knowledge in strategy, finance, and leadership skills are essential to supervise, analyze, and manage the processes of different divisions of a company successfully. Furthermore, innovative business ideas, and a feel for markets are key to staying relevant to customers and keeping ahead of the competition. At WHU Executive Education, we combine theory, concepts, and practical tools to innovative General Management Programs.
You can choose 3 out of 4 programs in the Management Essentials Program:
Additionally, an individual personality profile and analysis (Birkman Profile) is included.
Academic and economical knowledge is only one half of the coin when growing into the role of a successful leader or manager. Next to the Management Essentials Programs, WHU encourages your personal growth by helping you to understand your interests, usual behaviors, stress behaviors, and underlying needs through the Birkman assessment. Equipped with these insights and reflections, you will be prepared to focus on the next aims in your career with ease.
