This program is designed for managers and executives who want to learn how to transform their organizations and make them more data-driven. While the technology used to analyze data is advancing, it’s still up to leaders to organize the way data is used and leveraged in an organization. This course aims to teach professionals how to lead this change, from planning to execution.
“You can invest in data technologies and collect all the data you can possibly imagine, but it’s worthless if it’s not analyzed or communicated to decision makers so that action can be taken from the insights.” - Forbes , March 2019
In an era of technology and information, managers and executives need to have the skills to lead their organizations with a data-driven strategy. In this course, you will be exposed to the Analytics Management Framework, which outlines the strategic, technical, and managerial skills necessary to plan the integration of data analytics into your organization.
In order to develop these key capabilities, this program connects best practice case studies from the sports industry, which has led the way in analytics, to illustrate how data analytics can be used for improved insights at an organizational level. These case studies cover a wide range of factors involved in implementing data analytics in an organization, such as goal setting, identification of challenges, selection of appropriate technologies and tools, structuring of teams, interpretation and communication, and evaluation of the efficacy of an analytics strategy.
Over the course of six weeks, you’ll be guided on how to align data analytics with your organizational goals, how to improve decision making using data analytics, and how to translate analytics insights into positive, impactful action.
Welcome to your Online Campus
From data to decision
Aligning analytics with your strategic
Designing your analytics system
Translating your analytics insights into action
Humans and machines in partnership: making your decisions with analytics
Towards a data-driven culture
Upon successful completion of your course, you will earn a certificate of completion from the MIT Sloan School of Management. This course may also count toward
MIT Sloan Executive Certificate requirements
.
"The sports industry offers compelling case studies in not only innovative data analytics but also the application of data in decision making to drive results. Sports is also competitive and fun, which I hope makes learning this subject even more engaging."
– Ben Shields, Senior Lecturer, Managerial Communication
This course provides you with the necessary guidance to lead a data-driven transformation in your organization. With an emphasis on process, management, and innovation, this program is designed to help business owners, leaders, and aspiring analysts understand the core elements of data analytics from a business perspective.
If you’re looking to establish your organization as a forward-thinking entity in the disruptive digital age, this program will assist you in incorporating data analytics into your business strategy. With access to relevant subject matter, respected faculty members, and an engaging environment, you’ll learn to utilize data to drive business growth and deliver strategic value. You’ll explore the frameworks, ideas, and practical considerations you need to integrate data into your organization, and the knowledge to extract value from that data moving forward.
On completion of the program, participants will walk away with a data analytics action plan, that will equip them for successful data-driven decision-making in business.
This program is for you if:
We do not recommend this program to past participants of Data-Driven Teams: The Art and Science of Winning unless you are looking for a refresher.
This course is delivered in our Self-Paced Online format which enables you to participate at your own pace within weekly modules. This course runs over 6 weeks with an estimated 6-8 hours per week of study time
Earn a certificate of course completion from the MIT Sloan School of Management
You will learn through a variety of formats including interactive videos, practice quizzes, presentations, assignments, and discussion forums
You will have access to a Success Adviser who will help you manage your time, and support you with any administrative or technical queries you might have
"This course does a great job of sharing an actual data analytics framework. Many organizations struggle with how to use the information they acquire, and this provides many actionable solutions. No matter how comfortable you are with data analytics, this should give you some great advice. The course also provides many concrete examples from the sports world through interviews, podcasts and articles. It's always great to gather best practices and insights from an industry that has been using data for a long time. Big thanks to Ben and the team for this amazing content!"
Anonymous
"Very informative with lots of practical examples and easy to understand and implement framework."
Anonymous
"With a sport scenarios we can practice our vision in real way"
Anonymous
"Very interesting course in which you are enabled to develop the concepts of using analytics tools to make decision taking to example the experience of sport industry."
Anonymous
Same topic, Similar duration - Broader exploration across all institutes
Speak with an Advisor
Prashansa Uttam
Programme Advisor
Executive Education Office
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