XLRI - Xavier School of Management

Leading Innovation Through Design Thinking

XLRI - Xavier School of Management

Strategy and Business Management

About Programme

Build the capability to ideate, prototype, and implement innovative solutions across business challenges.

"Organizations today face complex, human-centric challenges that cannot be solved through traditional analytical approaches alone. Design Thinking offers a structured, human-centered methodology to understand stakeholder needs, reframe problems, and develop innovative solutions with real business impact. This Management Development Programme (MDP) is designed for working professionals who wish to strengthen their innovation and problem-solving capabilities. Through an experiential, hands-on approach, the programme enables participants to apply design thinking tools to real organizational challenges and drive practical, implementable outcomes. Key Learning Objectives Apply design thinking as a managerial approach to complex business problems Develop deep stakeholder insights using human-centered methods Reframe problems to uncover high-impact opportunities Generate, prototype, and test innovative solutions rapidly Integrate innovation with business feasibility and organizational realities Communicate and champion ideas effectively within organizations"

Programme Content

Build the capability to apply design thinking for innovation and business impact.

Innovation Mindset & Design Thinking Foundations

Understand the importance of innovation and how design thinking transforms decision-making.

Customer & Stakeholder Insights

Uncover latent needs and pain points through empathy-driven approaches.

Problem Framing & Idea Generation

Define the right problems and generate diverse, high-quality solution ideas.

Experimentation & Solution Validation

Prototype, test, and refine solutions using feedback and iterative learning.

Pedagogy

A highly experiential, hands-on approach focused on applying design thinking in real business contexts.
Interactive Lectures & Frameworks

Conceptual sessions covering design thinking tools, principles, and managerial applications.

Case Studies & Real-World Insights

Analyze Indian and global cases showcasing design-led innovation and problem solving.

Experiential Exercises & Prototyping

Hands-on activities to practice empathy, problem framing, ideation, and solution development.

Group Discussions, Presentations & Feedback

Collaborative learning through peer discussions, team presentations, and structured feedback.

Programme Audience

Senior & Mid-Level Managers

Professionals involved in strategy, innovation, and business transformation initiatives.

Functional Leaders Across Domains

Leaders from HR, Marketing, Operations, IT, and Customer Experience roles.

Project & Program Managers

Managers responsible for solving complex, cross-functional business challenges.

High-Potential Leaders

Individuals being groomed for leadership roles requiring innovation and decision-making capabilities.

Programme Benefits

A highly experiential, hands-on approach focused on applying design thinking in real business contexts.
Interactive Lectures & Frameworks

Conceptual sessions covering design thinking tools, principles, and managerial applications.

Case Studies & Real-World Insights

Analyze Indian and global cases showcasing design-led innovation and problem solving.

Experiential Exercises & Prototyping

Hands-on activities to practice empathy, problem framing, ideation, and solution development.

Group Discussions, Presentations & Feedback

Collaborative learning through peer discussions, team presentations, and structured feedback.

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Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

XLRI - Xavier School of Management

Executive Education Office

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https://www.xlri.ac.in
Jamshedpur, India

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Leading Innovation Through Design Thinking | XLRI