Leading Innovation Creating an innovation strategy that drives growth
Vlerick Business School
Innovation Management
About Programme
#1
in Open Executive Education in the Benelux
259
former participants
4.8/5
for Learning Impact
Disruption is becoming the new normal, and the pace of change increases every day. So how can you stay competitive? The answer is that companies have to create, innovate and roll out new business ideas at a rapid pace. But how do you manage this process to maintain and improve your current business performance over the long term?
This three-day programme gives you the tools you need to manage change, design and implement effective innovation processes,and lead the people around you to success.
Programme Content
We start from the foundation of theoretical concepts and insights, and then we inspire you to apply these concretely to your own business situation to develop an innovation strategy – with a focus on practicality – for your organisation. The programme ‘Leading Innovation’ is comprised of 3 modules:
MODULE 1: INNOVATION AMBITION – DEVELOPING YOUR VISION
Identify your corporate innovation ambition
Explore the impact of living in times of exponential change
Identify ways to make your company, product or service more relevant
Dive into the dynamics that lead to disruptive, industry-shaking innovations
Lead for innovation and create the right team culture for innovation
Create a (team) culture that is conducive for idea generation, how to promote ideas and manage the corporate stakeholders
Drive the implementation of innovative ideas
MODULE 2: INNOVATION CONCEPT – ORGANISING YOUR INNOVATION PROCESSES
Discover how to manage your core business for sustained innovation
Learn to manage an innovation project portfolio
Dive into corporate venturing and business model innovation
Discover how digital technologies change the markets’ structure
Learn tools beyond Osterwalder canvas: Ecosystem perspective on business models
Gain insight into the pros and cons of the most important digital business model patterns
MODULE 3: PLANNING FOR INNOVATION
Take part in an innovation strategy simulation: make tough product portfolio decisions and learn to allocate your innovation budget
Build and maintain a dynamic ‘Horizons of Growth’ innovation project portfolio
Specifying what to do by when in each horizon
Specifying which projects to promote or stop in each horizon
Programme Audience
Managers and directors who have a mandate to shape innovation strategy
Organisations who have put transformation and responding to disruption high on their agendas
Innovative organisations that disrupt industries and develop new markets
In previous editions, we had the pleasure of welcoming participants from companies like:
Programme Benefits
Formulate your own innovation vision – including your ambition, concept and plan to achieve it
Identify patterns that lead to transformation and disruption
Determine how to respond to change both inside and outside your industry – so you can leapfrog your competition
Plan strategically to make sure your best ideas are implemented – and create a growth roadmap for the future
Develop intrapreneurial processes to capture disruptive ideas outside your core business
Find the right balance between internal and external innovation
Discover the mindset and capabilities you need to become an innovation leader and foster an innovative culture
Testimonials
"The programmes biggest ROI for my company? A more efficient innovation process linked with business growth and based on risk and opportunity assessment. And Networking is definitely one of the top advantages of choosing Vlerick. I found customers and suppliers for our company among the participants. Read Yuriys testimonial here ."
Yuriy Vdovichenko
Quality and Innovation Manager at Dirafrost Group
"This programme is refreshing – it puts various innovation methodologies and approaches into a conceptual and structured overview without losing the pragmatic touch. With our new knowledge, we will build a more structured approach towards more open innovation, involving our partners in the value chain."