Programme Content
Day 1:
Interactive lectures and foundational case studies (startup and corporate perspectives).
Day 2 & 3:
Hands-on group simulations on digital platforms and strategies specific to scaling businesses.
Day 4:
Leadership-focused workshops with real-world scenarios for startups and established firms.
Day 5:
Panel discussions featuring startup leaders and corporate executives, combined with strategy presentations by participants.
Tools and frameworks tailored for startups (e.g., Lean Startup, Agile, MVP testing).
Day 1: Fundamentals of Digital Business Transformation
Evolution and Scope of Digital Business
Principles of Digital Disruption
Digital Business Models for Startups and Corporates
Case Study: From MVP to scaling a multi-sided platform (e.g., Flipkart, Paytm)
Leadership alignment for scaling digital disruption.
Day 2: Digital Platforms, Analytics, and Startup Scaling
Platform Strategies: Network Effects and Scaling Dynamics
Overcoming Challenges in Scaling Startups: Chicken-and-Egg Problems
AI and Analytics for Scaling Operations
Predictive Analytics and Recommendation Systems.
Team exercise: Designing platform models for startups targeting rapid customer base expansion.
Day 3: Data-Driven Decision Making and Monetization
Using Data as a Strategic Asset for Startups
Dynamic Pricing and Surge Models
Monetization Strategies: Freemium, Ads, and Transaction Models
Case Study: Monetization in hyper-growth startups (e.g., Razorpay,Zomato).
Workshop: Analyzing data to optimize startup growth strategies.
Day 4: HR and Leadership in High-Growth Startups
Building Agile Teams for Growth and Innovation
Leadership Challenges in High-Growth Startups
Balancing growth, employee well-being, and organizational culture.
Emotional intelligence and conflict management in scaling startups.
Role-playing exercise: Managing crises in fast-growing organizations.
Day 5: Future Trends and Strategy Implementation
Blockchain, AI, and Automation for Growth
Sustainable Digital Supply Chains in Startups
Leadership Panel Discussion: Startup founders and corporate leaders
share insights on scaling businesses in competitive markets.
Participant Presentations: Crafting actionable strategies for startups and corporates in the digital era.
