IMD Business School

Leading Behavioral Change

IMD Business School

Leadership

About Programme

As you advance as a leader, your success depends less on your individual actions and more on how effectively you enable others to perform.

Driving performance through other people means understanding what motivates them, how habits are formed, and how the work environment influences behavior. To translate that understanding into impact, you need to be able to shape employee behavior change – one of the most powerful leadership skills you can develop.

IMD’s Leading Behavioral Change program provides you with science-based tools and techniques to help your teams grow, perform, and adapt in a fast-changing world. You will learn how to motivate your team more effectively and embed high-performance habits and mindsets that sustain success.

Grounded in behavioral economics, cognitive and behavioral psychology, and systemic psychotherapy, this highly practical program equips you with proven frameworks to influence behavior and build a culture of continuous development.

You’ll explore key behavioral drivers, such as the importance of context, intrinsic and extrinsic motivation, habit formation, psychological capital, and individual ability and differences, to have a clear, actionable understanding of how to lead lasting employee behavior change.

Throughout the journey, you’ll work closely with a dedicated coach to address your real-world leadership challenges and create a development plan to implement in your team or organization.

Uncover motivational drivers

Understand what truly motivates your people and use practical tools to foster engagement, autonomy, and a sense of purpose.

Elevate performance

Learn how to apply behavioral science to drive meaningful improvements in individual and team performance.

Create a supportive environment

Shape the conditions that reinforce positive behaviors and team growth.

Shape high-performance habits

Learn how to break unproductive patterns and build empowering habits that enhance focus, energy, and effectiveness.

Strengthen psychological capital

Develop your team’s optimism, confidence, resilience, and willpower to help them embrace change and navigate challenges with a positive mindset.

Programme Content

Unit 1: The importance of context
Understand the role of behavior change in both corporate transformation and individual performance improvement.
Recognize the role of context in behavior change and the central role you play as a manager in shaping that context.
Share the behavior changes you want to facilitate in yourself and your people with your personal coach and small group of participants.

Unit 2: Intrinsic motivation
Understand the importance and key components of intrinsic motivation: autonomy, mastery, and connection.
Analyze factors that impact your own intrinsic motivation and that of your direct reports.
Learn how to enhance intrinsic motivation in yourself and others using practical tools in each of the three areas.

Unit 3: Extrinsic motivation
Discover how extrinsic motivation encourages behavior change in tandem with intrinsic motivation.
Evaluate the strengths and weaknesses of various extrinsic motivational tools.
Identify whether you and your employees are “prevention” or “promotion” focused and how this affects the kind of extrinsic motivators you might choose.

Unit 4: Ability and individual differences
Recognize the three elements that can affect people’s ability to change and develop: opportunity, skills, and resources.
Identify potential hidden blockers to change, competing commitments and individual differences.
Adapt your motivation strategies to each individual’s inner values and drivers.

Unit 5: Psychological capital – confidence and optimism
Develop strategies to support a person’s psychological capital to help sustain behavior change and enhance performance.
Learn techniques to improve self-confidence: guided mastery, modeling, mental visualization, and persuasion.
Understand how cognitive distortions impact levels of optimism and what you can do to improve it.

Unit 6: Psychological capital – willpower and resilience
Discover how willpower and resilience foster behavior change.
Reflect on how willpower and resilience have helped or hindered you in different situations.
Apply the learned tools to your own context in order to boost willpower and resilience.

Unit 7: Building a supportive environment – habit structure
Employ practical tools to build an environment that supports change.
Improve performance by altering habit structure.
Take clear steps to form good habits and break bad ones.

Unit 8: Becoming an architect of change
Become an architect of change for your organization.
Explore how the science of choice architecture (or “nudging”) can support behavior change in yourself and others.
Use the MAPS model (motivation, ability, psychological capital, and a supporting environment) to build a development plan for your own workplace with the support of your coach.

Programme Benefits

Designed for impact and delivered for you, IMD’s online programs help you achieve your aspirations wherever you are in your career or the world. Here’s what makes the IMD online program experience exceptional.

Access to thought leadership

Tap into the expertise of IMD’s faculty – globally recognized experts in their fields – wherever you are.

Personalized coaching

Benefit from one-on-one support from an experienced executive coach who helps you apply new insights to your own context.

Global peer interaction

Collaborate with participants from around the world through group and pair work that challenges your thinking and broadens your perspective.

Flexible format

Engage in a structured yet flexible learning experience that enables you to progress at your own pace and complete weekly assignments around your busy schedule.

Applied learning for real impact

Apply what you learn right away through practical assignments designed to make a direct impact on your work.

Testimonials

"IMD’s Leading Behavioral Change Program gave me practical frameworks to lead transformation where it matters most and is often underestimated: people. As AI reshapes how organizations work, success depends not only on technology but on helping people understand, trust, and adopt change. The program strengthened my ability to lead that change."

Oksana Tkachuk

Chief Marketing Officer, IDS Ukraine

"The program gave me practical tools to understand and influence behavior at work. Applying these directly with my colleagues, supported by a clear framework and expert coaching, made the experience directly impactful. It fostered self-reflection and helped me grow as a leader while creating real change in my team."

Naim Nahas

Lead Engineer, 9T Labs, Switzerland

"The program provided actionable activities and coaching that challenged my way of thinking and enabled me to change my behavior. The MAPS model and tools are techniques I have adopted to support my team in changing their behaviors too"

Esi Mmirba Wilson

Director, People and Transformation, Consolidated Bank Ghana

"This program is not only about your team or your organization, it allows you to look into yourself before looking into others. Change is never easy, but once you have all the tools in hand, it is much easier to go through it. This is a brilliant learning journey, with self-study, reading, coach guidance, talking to your buddy, and group discussions."

Wouter Den Ouden

Managing Partner, ConXioN, The Netherlands

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Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

IMD Business School

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https://www.imd.org
Lausanne, Switzerland

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Leading Behavioral Change | IMD Business School