MIT Sloan School of Management

Leadership by Design: Innovation Process and Culture

MIT Sloan School of Management

Marketing

About Programme

Why attend Leadership by Design?

Successful companies create compelling, disruptive products and services by cultivating a culture of leadership and design thinking, and by putting people at the center of their process. These firms innovate continuously by connecting with customer needs and emotions and demonstrating effective design leadership. Learn how enable this design culture at your organization to achieve buy-in for your vision and create solutions that consumers love.

This course helps individuals and teams understand and practice human-centered design. You will learn both strategic and hands-on techniques for structured exploration through prototyping. You will also learn how to enable an action-based organizational culture in which empathy is generated, trial and error is encouraged, and failure is celebrated as a source of learning—all resulting in successful innovation.

Course Topics

Programme Content

Day 1

8:15 AM – 9:00 AM

Registration and Breakfast

9:00 AM – 9:15 AM

Introductions: Participant Introductions and Ice Breaker

9:15 AM – 11:30 AM

Faculty Introduction; Leadership & Design Process (Lecture)

11:30 AM – 12:30 PM

Exploration and Empathy (Group Exercise)

12:30 PM – 1:30 PM

Lumch

1:30 PM – 2:30 PM

Expression (Lecture)

2:30 PM – 4:30 PM

Expression Exercise (Group Exercise)

4:00 PM – 5:00 PM

Group Presentations & Debrief

5:00 PM – 6:00 PM

Reception

Day 2

8:30 AM – 9:00 AM

Breakfast

9:00 AM – 11:00 AM

Creating Vision & Emotional Value (Lecture)

11:00 AM – 12:30 PM

Making Demo & Emotional Prototyping (Group Studio Exercise)

12:30 PM – 1:15 PM

Lunch

1:15 PM – 1:30 PM

Executive Certificate Ceremony

1:30 PM – 2:45 PM

Emotional Prototyping - continued (Group Studio Exercise)

2:45 PM – 4:00 PM

Design Review & Team Report outs (w/ break)

4:00 PM – 4:45 PM

Leadership and Excellence - Program Reflection

Day 1

9:00 AM – 5:00 PM

Introductions

Leadership & Design Process

Exploration and Empathy (Group Digital Field Exercise)

Expression Lecture

Expression Exercise

Group Presentations & Debrief

Day 2

9:00 AM – 4:45 PM

Creating Vision & Emotional Value

Making Demo & Emotional Prototyping (Group Digital Studio)

Certificate Ceremony

Design Review & Team Report out

Leadership and Excellence—Program Reflection

Programme Objective

Drawing on the resources of MIT’s Integrated Design & Management curriculum and its new Integrated Design Lab (ID Lab), this program combines the inspired, intuitive methods taught in the world’s best design schools with the systematic, analytical methods for which MIT is world renowned. This program is led by Matthew S. Kressy, creator and director of MIT's

Integrated Design & Management (IDM)

.

Course content includes:

Discussions on expression and culture

Field exercises in observation, exploration, and user empathy

Lectures on concept generation

Studio exercises in persona development and story telling

Lectures and case studies pertaining to design leadership

Hands-on sketch modeling and rendering exercises

Functional prototyping workshops

Opportunities to build, test, and iterate prototypes in teams

Concluding discussions on process and leadership

The tools presented in this design leadership program can be applied to any range of human-centered innovation problems and opportunities including products, services and social/societal challenges.

By applying a human-centered approach to design leadership, you’ll be able to conceive radically innovative solutions to multifaceted problems, create visions that get buy-ins from senior management and colleagues, avoid hazards, and create solutions that people love both emotionally and intellectually.

Programme Audience

This program provides a shared process for problem solving and consensus building that can be applied to many roles, organizations, and industries. Ideal participants include:

Entrepreneurs and “intrapreneurs” seeking new solutions and products
Executives and senior managers in leadership roles
Product development managers and engineers
Individuals and teams looking to creating a more experimental and less risk-averse corporate culture when they return to work
Individuals and teams working for more “siloed” organizations and seeking integrated approaches for communication and innovation across teams

"This program had all the elements and truly demonstrated the functional value and exponential emotional value. Matt is marvelous... and diverse set of knowledgeable and energetic fellow mates."

"Great course. Matt kept the course time interesting and interactive. I appreciated the application of his personal experiences with related course material. I would highly recommend this to others."

Programme Benefits

Design Theory

Combines the inspired, intuitive methods taught in the world’s best design schools with the systematic, analytical methods for which MIT is world renowned

Innovation

Teaches how to enable an action-based organizational culture in which empathy is generated, trial and error is encouraged, and failure is celebrated as a source of learning—all resulting in successful innovation

Mens et Manus

Provides both strategic and hands-on techniques for structured exploration through prototyping

Certificate

Earn a certificate of course completion from the MIT Sloan School of Management

Testimonials

"This course nudges me to think about the human around me. Design thinking focuses on the human that will use the design. If you apply it to your leadership, it inspires that we deal with human beings and that we need to empathize first. We forgot about this sometimes and just focus on the objective of the work."

Cicilia H

"I liked the course and how Matthew Kressy utilized his design background to demonstrate how to improve processes. The course was light on leadership since we didn't really talk about it until the last day of the class. Thus my review title reflects what i think the course name should be to accurately reflect the offering."

Daniel D

"The trainers gave some very useful insights. i will remember his recruitments tips forever as it placed words on something i was convinced by experience."

Martin C

"This program had all the elements and truly demonstrated the functional value and exponential emotional value. Matt is marvelous , Molly is so awesome, and diverse set of knowledgeable and energetic fellow mates. And great support from Anne made this program memorable to me."

Subrat Kumar O

"Great course. Matt kept the course time interesting and interactive. I appreciated the application of his personal experiences with related course material. I would highly recommend this to others."

Kevin J

"The course was engaging and practical, a realistic, relevant and most useful session ,delivered by Matt, that empowers business leaders, especially those of from a technical background with the importance of design design processes in our value propositions. I can clearly see the duct tape and card board in my hand as we translated the design lessons to creation of business products; an experience I now take forward to my organization so that we excel by design!"

Harrison M

"This course not only provides an insightful perspective on the design process but also to understand how to make products that customers want and pay a premium, a wonderful reminder of how to be competitive in business. Very impressive how this was accomplished in just two days. No wonder students from all over the world attended this class."

James L

"One of the best classes I had on Leadership by Design. Lot of good takeaways and group learning that helped us to design a cool product that was appreciated by many of the participants."

Gowri Shankar S

"Due to Covid-induced travel restrictions, this course was a two-day, on-line, interactive session. This deep dive into Design and Leadership skills immersed the teams into the customers perspective and taught design from their point of view. The breadth of experience and variety of business sectors presented in my working group was refreshing, with design, sales, marketing, engineering, and leadership all represented. The size of the class was excellent (6 or 8 teams of 4-5 participants each) and the ideas flowing from each team were unique and insightful. Matt Kressy, the instructor was extremely personable and knowledgeable of the subject and connected with the class very effectively. The mix of exercises and lectures broke up the very long days in a way that made the time pass quickly. Strongly recommend the pre-work for this one - these readings and videos help get the student up to speed before the fast-paced course begins."

Jacob Allyn W

"Very comprehensive and hands on"

Porter M

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Contact us for the further details

Speak with an Advisor

  1. Pedagogy (case method, experiential learning, coaching, simulations)
  2. Contact Person Details

Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

MIT Sloan School of Management

Executive Education Office

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https://mitsloan.mit.edu
Cambridge, USA

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Leadership by Design: Innovation Process and Culture | MIT Sloan