Innovation is no longer optional — it’s the engine of growth and survival in today’s marketplace. Yet many organizations still struggle to turn bold ideas into results. Introduction to Innovation equips you with the clarity, confidence, and practical tools to approach innovation as a disciplined process — mapping your organization’s efforts, spotting gaps, and applying proven frameworks to guide smarter choices.
Guided by Wharton Professors Christian Terwiesch and Karl Ulrich — pioneers in the science of innovation — you’ll cut through buzzwords and apply innovation with the rigor of a proven methodology. By the end, you’ll be able to assess your organization’s portfolio, identify imbalances, and chart a clear path forward. You’ll also gain hands-on experience using generative AI to spark ideas, test assumptions, and strengthen decisions — whether you’re leading a team, advising clients, or driving change inside your organization. This course shows you how to move systematically from ideas to outcomes that reshape performance and growth.
Self-paced and delivered entirely online, the course offers five in-depth modules (four to six hours each) that culminate in a digital completion badge. It combines video lectures, hands-on activities, and a combination of proven frameworks with examples from leaders and organizations that are successfully advancing their innovation goals.
This course is designed for professionals across industries who want to drive meaningful impact through innovation. Ideal participants include:
To further leverage the value and impact of this program, we encourage companies to send cross-functional teams of executives to Wharton. We offer group-enrollment benefits to companies sending four or more participants.
Same topic, Similar duration - Broader exploration across all institutes
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