International Marketing

3 core courses

Cross-Cultural Management

Marketing in a Globalised World

Digital Marketing and Community Management

1 elective course

Choose from the list below:

Innovation and Business Driven Ideas

Digital Transformation

International Project Management

Negotiation

Big Data and Business Analytics

Objectives

1

To build and manage commercial brands

2

To be capable of producing and executing a marketing plan

3

To master the most important online marketing and communication tools, brand reputation management and community management

4

To provide a suitable strategic and operational vision that allows decision-making in digital marketing