International Business

6 core courses

Strategy

Cross-Cultural Management

Marketing in a Globalised World

HRM in International Organisations

Financial Statement Analysis

International Project Management

2 elective courses

Choose from the list below:

Innovation and Business Driven Ideas

Digital Marketing and Community Management

Digital Transformation of the Company

Negotiation

Leadership and Emotional Intelligence

Big Data and Business Analytics

Objectives

1

To identify the critical success factor of competitive advantage through the strategic implementation plan, actions plans and budgets

2

To be able to demonstrate what roles consumers play in the buying decision process and outline the main components of a marketing plan

3

To know and use the principal financial analysis tools that help to diagnose the company's liquidity, solvency and profitability

4

To be capable of managing the tools and techniques of international project management

5

To develop skills to manage difficult situations and resolve conflicts, reaching satisfactory agreements for the parties involved

6

To master the employee branding, well-being and implement appropriate performance management systems