Indian Institute of Management Indore

Integrated Programme in Business Analytics (IPBA-18)

Indian Institute of Management Indore

About Programme

The Integrated Programme in Business Analytics equips students with essential skills to excel in the dynamic field of business analytics. It integrates foundational business concepts with advanced analytics techniques, fostering a holistic understanding of data-driven decision-making. Key components include:

Core business disciplines that provide a basis for applying analytics in real-world contexts.

Hands-on training in data manipulation, statistical analysis, and visualization tools.

Advanced techniques for building predictive models and uncovering patterns in data.

Practical experience through real-world projects, providing insights into analytics across diverse sectors.

Programme Content

Programme Contents

Module 1 Introduction to Analytics

Introduction to Analytics and CRISP DM

Data Collection and Biases

Module 2 R

Intro to R

Generating and Using Summary Statistics

Distributions and Histograms with R

Empirical Distributions

R data manipulation

Business Case Study R data manipulation

Module 3 Inferential Statistics

Concepts of Probability

Discrete Continuous distributions S

Sampling theory

Parameter estimation via confidence interval

Basics of hypothesis testing, 1-sample tests (mu, p), one-sided, two-sided, via CI, p-value

2-sample (paired independent) tests (means), Equality of variance test

Nonparametric tests (sign test, WSRT, Mann-Whittney test), test for normality

k-sample test for mean: ANOVA, Kruskal-Wallis test

Chi-square tests for goodness of fit, independence, homogeneity

Business Case study- Descriptive Inferential Statistics

Module 4 SQL (MySQL server)

SQL Servers as Data Sources

Data Normalization and Consequence

Basic SQL DML Queries

SQL Joins

Business Case study SQL DML commands

Module 5 Feature Engineering with R

Data Exploration and Visualization in R Data Sanity checks and treatment

Using GitHub Kaggle to build an analytics profile

Module 6 GLM

Linear Regression

Business Case Study Linear Regression

Logistic Regression

Business Case Study -Logistics Regression

Module 7 Time Series

Time Series Forecasting

Business Case study Time Series Forecasting

Module 8: Python

Introduction to Python- Basic Data Structures

Python Basic Data Structures Data Manipulation

Python Data Exploration Sanity Checks

Preparing Data Quality Reports

Python- Data Preparation -Outliers and Missing Value Treatments

Variable Profiling Using Information Value

Business Case study (EDA) Python

Module 9: Machine Learning

Intro to Machine Learning

Tree Models Regression Trees and Classification Trees

Feature Importance

Purity Measures GINI

Purity Measures Entropy MSE

Building and Pruning Trees

Ensemble Methods Bagged

Ensembles Ensemble Methods Random Forests

Boosting

Clustering K Means and Hierarchical Models

Business Case study Machine Learning algorithms

Module 10: Text Mining Introduction to NLP

Text Handling Reading Text Files at Scale

Using Regular Expressions to Clean Text

Handling Text Encoding Issues

Tokenization, stemming and lemmatization

POS Tagging

Parsing Grammatical Trees

Named Entity Recognition

Modeling Text Representation, TFIDF, Count Vector

Cosine Similarity of Text Corpus

Using TFIDF features to build sentiment classifiers

Handling Image data

Business Case study Text Mining

Module 11: Deep Learning

Neural Network

Business Case study -Neural Network

Module 12: Tableau

Tableau for Data Visualization

Models to Value

Pitfalls of Predictive Models in Business

Storytelling with Data

Module 13: Big Data

Intro to Big Data Ecosystem Hadoop and HDFS

Querying with Hive

Intro to Spark and PySpark SQL

Business Case Study Data Engineering

Business Case Study ML with PySpark

Module 14: BYOP

Project Presentation (BYOP)

Please Note: Modules topics are indicative only, and the suggested time and sequence may be dropped modifiedadapted to fit the participant profile amp; programme hours.

The curriculum of this 10 months online Future Leaders Program covers technical and business aspects of the application of Analytics Data Science. It starts by laying a strong foundation of essential tools and techniques, including Descriptive and Inferential Statistics, Data Extraction and Manipulation with SQL, Data Manipulation and processing with Python R, and Data Visualization with Tableau, Big Data and ML with Spark

Module 1: Analytics Intro and Descriptive Statistics

Module 2: R

Module 3: Inferential Statistics with Excel

Module 4: SQL(My SQL)

Module 5: Feature Engineering (R)

Module 6: GLM Predictive Statistical Modelling in R

Module 7: Python

Module 8: Machine Learning with Python

Module 9: Text Mining Introduction to NLP

Module 10: Big Data and Machine Learning with Spark

Module 11: Tableau Generating Business Value with Storytelling and Insights with data visualization

Module 12: Projects

Course Highlights

Duration: 10 Months

150 Hours divided across 12 Modules

Delivery mode: Online Live Classes

Assessments: 10 module-level quizzes assignments

Bring Your Own Project: 1

Bring Your Own Project (BYOP)

The BYOP feature will aid learners understand the application of tools and concepts taught during this 10-month Business Analytics program. They will get to work in groups, identify, shortlist, and finalize a project idea that theyll work on. Learners will be mentored throughout the various stages of BYOP by an industry SME. This ensures that participants get to apply the Analytics and Big Data techniques in their projects, including Machine Learning and Predictive Analytics so that they can easily tackle real-life business problems and provide effective solutions in their professional careers.

For further information, please contact: 91-9019987000 or ipbaiimidr.ac.in.

Please note that IIM Indore reserves the right to change the programme design, format, number of sessions, certificate format, terms in the programme or can incorporate any such change deemed necessary by the institute without prior intimation.

Duration Number of Session Hours

Duration: 10 Months

Number of Hours: Approx. 160 hours

Number of Sessions (75 Minutes each): 128 sessions

Online: sessions: 116 sessions

On Campus: 12 Sessions

On-campus orientation module of three days duration:

3 residential days at the IIM Indores Indore Campus

One or two sessions from some of the courses will become part of the on-campus orientation module. In case the on-campus module is not conducted due to Covid situation, the same will be included in the total number of sessions.

The programme duration may be slightly extended due to unavoidable situations.

Pedagogy

Contextually relevant Case Studies & Discussion Methods, Encouraging Reflective Learning.

Hands-on assignments, projects, and simulations for applied learning and analytical processes.

Balancing theory and practice, enabling multi-dimensional programme analyses through immersive experiences.

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Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Indian Institute of Management Indore

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https://www.iimidr.ac.in
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Integrated Programme in Business Analytics | IIM Indore