Programme Content
Prepare for the chief product officer role with curriculum that blends AI-enabled strategy, customer empathy, communication, and leadership.
How do you bring customer-focused thinking to product development? How do you develop the right capabilities to deliver value to the customer? How do you influence without authority and motivate cross-functional teams? Innovative Product Leadership: The Emerging Chief Product Officer delivers an academically-rigorous and experiential curriculum to get you thinking and doing.
The program combines classroom lectures taught by world-renowned Stanford GSB faculty and Silicon Valley guest speakers. At the end of each day, you’ll also meet with faculty and peers to “connect the dots” and explore how new learnings can translate into specific action.
Below are just a few of the sessions you’ll attend as part of the program.
Research shows that people deliver more creative solutions when they are assigned a task that includes restrictions compared with a task in which they are given (fully) free reign. It turns out that, with creative tasks, structure helps. This finding also extends to tasks in which people are asked to ideate new products or develop concepts for marketing campaigns. We will discuss an approach to product ideation that introduces five templates or “recipes” that can help you structure your thinking and develop both incremental and disruptive ideas.
In this session, participants will be introduced to a number of novel frameworks to help them strategically create and launch new AI-enabled powered products and services. Participants will learn how to successfully design solutions for external and internal customers that create real value and support your organization’s digital transformation goals. Additionally, participants will learn how to holistically consider the necessary organizational and workflow changes to support long-term cost savings and increased profitability stemming from the growing AI opportunity. The session will include both real-life case studies and interactive discussion and problem-solving.
Applying brain-based insights to Customer Experience Design has become central to strategy in the last few years. We will discuss the reasons behind this development and how businesses can leverage rich customer insights to unearth new business opportunities, develop and sustain distinct competitive advantages, and, in the process, have a direct impact on top-line and bottom-line growth.
Throwing people together and calling them a “team” does not produce a team. Transforming a group of individuals into a high performing team is part of the fabric of leadership. Building on several decades of research, we explore the major challenges of teams who must innovate or solve problems. Teams have three major levers that can enhance a team’s capacity to innovate: team composition, member participation, and influence.
We will use the context of a team task to explore the ways in which team members can get their voice heard. In addition, we will identify actionable strategies for structuring teams to improve members’ ability to hear and incorporate divergent and minority opinions as they face the challenge of innovation.
Research shows that we don’t make decisions based solely on what we know. We make decisions based on what we know and what we feel. In the age of data overwhelm, whoever can craft their message as a story, and capture the emotions of their listener, has an advantage. We will discuss some of the core principles and applicable storytelling techniques that will make all your communications more impactful.
