Programme Content
Who is the luxury consumer and how does s/he behave Millennials and upcoming Generation Z – what should we know? Key luxury markets and how do they differ Future trends in the luxury industry
Pillars of luxury brand management -Creating a brand DNA and Brand codes Power of storytelling – online and offline The importance of customer experience: from digital to physical Understanding the consumer on-line [and off-line] journey Differences between Asian and Western consumers when it comes to content and device consumption From e-commerce to mobile and social commerce Understanding digital marketing strategies for all stages of the customer journey Retention (loyalty program & crm): managing qualitative and quantitative data
Leading brand transformation: Focus on personalization & relevance Leading brand transformation: Focus on Sustainability Leading brand transformation: Focus on Supply chain How to integrate the global ecosystem of a luxury brand (suppliers, craftsmen…) into a circular strategy?
