Innovation Tournaments and the Process View

Great ideas don’t just appear. They need a process that finds them, tests them, and scales them. Innovation Tournaments and the Process View equips you with a proven, tournament-based framework to transform ad-hoc creativity into a powerful engine for growth. Guided by Wharton professors Christian Terwiesch and Karl Ulrich, you’ll learn to design, launch, and evaluate innovation tournaments that consistently surface the best opportunities.

You will master the four levers that maximize payoff — more ideas, better ideas, better selection, and more variance — and apply them directly to your own challenges. Along the way, you’ll build tournament architecture, mobilize participants, and integrate results into your organization’s innovation culture. By the end, you’ll leave with a complete playbook for running tournaments that unlock creativity at scale and convert it into measurable impact.

Self-paced and delivered entirely online, the course offers five in-depth modules (four to six hours each) that culminate in a digital completion badge. It combines video lectures, hands-on activities, and a combination of proven frameworks with examples from leaders and organizations that are successfully advancing their innovation goals.

This course is designed for professionals across industries who want to drive meaningful impact through innovation. Ideal participants include:

To further leverage the value and impact of this program, we encourage companies to send cross-functional teams of executives to Wharton. We offer group-enrollment benefits to companies sending four or more participants.