Kellogg School of Management

Innovation to Drive Growth

Kellogg School of Management

Growth & Innovation

About Programme

In today’s complex business world, winning business leaders know that the key to sustained growth lies in innovation. Speed, scale and execution now determine competitive advantage more than ideation or aspiration. Developments in AI, data advantages and new business models have dramatically cut innovation cycles while raising the stakes of failing to execute. In this environment, innovation is no longer a function, a lab or a cultural aspiration – it is a necessary infrastructure within an organization.

Innovation to Drive Growth is designed for senior leaders responsible for scaling and operationalizing innovation across their organization. Grounded in Kellogg’s Find It. Bottle It. Scale It. framework, participants uncover a disciplined, repeatable approach to building systems that convert uncertainty into measurable outcomes. Leaders also learn to integrate topics like strategy, AI, product and portfolio management into an operating model that enables them to move faster without sacrificing control or long-term value creation.

This program moves beyond mindset and leadership behaviors to focus on how modern innovation is identified, structured, governed and scaled. Executives leave prepared not just to champion innovation, but to architect it.

Programme Content

The program features the esteemed Kellogg Find It. Bottle It. Scale It. framework that demonstrates how innovation succeeds at scale.

Find It: Opportunity Identification at Speed

Identify high-impact innovation opportunities where customer needs, AI capabilities and strategic priorities intersect
Separate signal from noise in data-rich, fast-moving environments
Use AI and analytics to improve opportunity sensing and prioritization
Define outcome-oriented innovation theses rather than idea pipelines

Bottle It: Converting Ideas into Durable Capabilities

Translate promising ideas into products, platforms and processes
Create governance models that enable speed without chaos
Learn product management discipline for innovation initiatives
Use data arbitrage and early IP positioning
Design metrics that guide learning, not just accountability

Scale It: Enterprise Impact and Value Creation

Scale innovation across teams, markets and systems
Manage innovation portfolios and risk across time horizons
Create Build / Buy / Partner strategies for growth
Align operating models, incentives and talent to sustain scale
Responsibly scale innovation in regulated and high-stakes environments

Programme Audience

Chief Innovation Officers, Chief Digital Officers and Chief Technology Officers
Business unit presidents and general managers overseeing growth and transformation
Mid-to-senior executives leading innovation, strategy, R&D, product, data or AI initiatives
Mid-to-senior executives, division presidents, vice presidents and directors ready to challenge traditional approaches to innovation
Leaders responsible for innovation portfolios, venture partnerships or enterprise experimentation
Cross-functional leadership teams from the same organization seeking a shared innovation operating model

Programme Benefits

Modern definition of innovationtailored to your organization’s strategic objectives, AI capabilities, and competitive context
Repeatable innovation operating modelaligned to outcomes rather than activities
Prioritized portfolio of innovation initiatives, including build, buy, and partner pathways
Practical framework for measuring innovation performancebeyond traditional ROI
Tools to manage risk, speed, and scale simultaneously
Understanding of intellectual property as strategic infrastructure, not just legal protection
12–24-month innovation roadmapready for executive and board-level discussion
Ability to act as enterprise-level integrators — aligning strategy, technology, talent, and governance to accelerate innovation impact

Testimonials

"I was VERY impressed with how you were able to convert this to a livestream format."

Anonymous

"The beauty of these Kellogg programs is to listen to rich diversity of people and ideas."

Anonymous

"Overall, an excellent and high standard experience.... This was my second course at Kellogg and I plan to do another course in the near future."

Anonymous

"I have attended executive education programs at multiple top-tier institutions and I can honestly say that my Kellogg course was the most relevant and applicable course that I have taken. I am confident that I will use the tools and resources from the course in my daily work."

Anonymous

"Within two months of having attended the program, our organization has adopted a creative and forward-looking strategy for our digital platforms. This program is a must for all senior leaders.."

Anonymous

Testimonial Source

Other programs in this subject area you might find useful

Same topic, Similar duration - Broader exploration across all institutes

Contact us for the further details

Speak with an Advisor

  1. Pedagogy (case method, experiential learning, coaching, simulations)
  2. Programme Objective

Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Kellogg School of Management

Executive Education Office

NA
847.467.6018
mailto:execedkellogg.northwestern.edu
https://www.kellogg.northwestern.edu
Evanston, USA

Tell us about your program enquiry

Fill out the form below and our team will get back to you within 24 hours.

Innovation to Drive Growth | Kellogg School of Management