Programme Content
You will become conversant in the why what and how of innovation learning the basic principles of innovation why it’s necessary to your success and what form it takes.
We look at major forces shaping our world highlighting the potential of Gen AI as a game changing force.
Master the key principles of design thinking trying out its techniques and tools to help you make it real.
Learn to use Generative AI as a tool to support empathy and insight generation in the design thinking process.
Combine digital ethnography and behavioural data with traditional qualitative research for comprehensive user understanding.
Developing a Point of View of the Future from trends to Gen AI tools.
Scope challenges effectively by integrating AI's impact on changing work environments.
Learn to frame your challenges in a way that reveals answers not just obstacles.
Begin to connect ideas to your challenge develop new models of thinking and consider multiple perspectives.
Explore opportunities with Generative AI as a creative thought partner during ideation sessions enhanced with contemporary case studies to inspire innovative thinking.
Enhance your personal creativity with a rich array of techniques you can immediately apply to generate fresh ideas.
Explore prototyping your concept in an easy and low-risk way.
Understand the techniques for selecting the most promising ideas and developing them further and discover how to design and run an experiment.
Implement lightweight AI tools for faster design iteration and feedback gathering.
Taking a broader perspective you will consider the tactics needed to gain support from those inside and outside your business while learning how to help others develop their own innovation ideas.
Analyse relevant case studies aligned with your specific industry interests and challenges and develop implementation roadmaps using insights from leading innovators.
Experience self-paced and flexible learning:
Work through each module at your own pace selecting material relevant to your individual innovation challenge.
Access faculty webinars:
Join two faculty webinars one at the start of the programme and the other before completion with Julian Birkinshaw Professor of Strategy and Entrepreneurship.
Boost your development:
Benefit from the guidance of business experts and a dedicated learning manager to aid your development throughout the programme.
Join a global online network:
Connect with peers from across the globe and engage in dynamic discussions to learn from each other.
