IE Business School

Innovation Management

IE Business School

Marketing and sales

About Programme

The Innovation Management Program isn't just about theories and concepts; it's about arming you with practical skills and a strategic mindset to drive innovation within your organization. Through engaging live sessions, real-world case studies, and hands-on projects, you'll not only grasp the ins and outs of innovation management, but also learn how to put them into action in your specific industry and context.

A key highlight of this program is the emphasis on expediting the idea lifecycle. We understand that in today's fast-paced world, time is of the essence. You'll gain invaluable strategies and techniques to fast-track the journey from concept to execution. Additionally, managing new business ventures is a pivotal focus. From the very inception to successfully reaching the market, you'll acquire the insights and tools necessary to navigate the entire process. This ensures that your innovations not only come to fruition, but also flourish in the market. Join us in this empowering experience, and together, let's revolutionize the way you approach innovation management.

What is innovation management? How do enterprises bring new business models, products and services to market? How can companies shorten the idea life cycle?

Through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation, this program will guide the participant through innovation management terminology and concept and the impact of enterprise innovation on the individual. Participants will explore idea management frameworks and how companies need to be structured for constant and sustainable innovation so that they can successfully plan and implement innovation initiatives with cross-functional teams.

After taking this program, participants will be able to:

1. Understand the various forms of innovation and their importance for business growth and competitiveness

2. Identify opportunities for disruptive and incremental innovations that are aligned with business goals

3. Generate innovative ideas and solutions to complex problems using thought generation techniques and design thinking in cross-functional teams

4. Evaluate and prioritize ideas based on defined criteria

5. Implement agile and lean methodologies for faster innovation cycles, continuous improvement, and adaptation to changing market conditions and customer preferences

6. Create a roadmap for integrating innovation into the overall business strategy

7. Lead innovation initiatives (from idea to market launch) by fostering an innovation culture and empowering team members to embrace new ideas

Programme Content

WEEK 1 - WELCOME TO THE PROGRAM

In this week, participants will meet the professor and become familiarized with the main objectives of the program, the program structure, and the assignments they will be working on during the rest of the program. A welcome networking session will be hosted, giving participants the opportunity to forge meaningful connections with their peers.

WEEK 2 - UNDERSTANDING INNOVATION MANAGEMENT

Define innovation types, understand how organizations manage innovation through their structures and frameworks, and reflect on the concept of "good" and/or "universal" design. First, we will define innovation and its multiple types and manifestations. Then, we will explore the Innovation Mindset before delving into the complexities of innovation design.

After this week, participants will be able to:

Discuss the main misconceptions about innovation
Delineate the types of innovation and use cases for each
Discuss qualities related to the innovator mindset
Apply the logic of design choices and frameworks to understand how organizations structure their services and products
Apply the logic of “statusphere” as it applies to design solutions for consumer problems

During week two of the program, a live session with the program Learning Facilitator will be hosted, an opportunity to connect with an industry expert who will be guiding you through your learning journey.

WEEK 3 - IMPLEMENTING INNOVATION IN ENTERPRISES

Discover how to frame innovation through clear purpose, learn how to search for new ideas, and develop strategies to generate and select ideas. First, we will discuss the importance of a clear and defined purpose, then explore process of identifying exactly what are the problems needed to be solved in a given circumstance, and finally we will discuss idea generation and selection.

After this week, participants will be able to:

Explain how purpose (or the “why”) is used to ideate innovative ideas and solutinos
Apply the 3-step process for determining massive transformative purpose to a business problem and solution
Align innovation strategies to business goals using the taxonomy of innovation
Apply channels of insight and brainstorming techniques to identify problems and select possible problems

During week three of the program, an interactive live session with the program faculty will be hosted, giving participants the opportunity to engage directly with the creator of the program, dive deeper into concepts seen in the learning materials, and discuss practical applications.

WEEK 4 - INNOVATING FOR SUSTAINABLE GROWTH

Learn how to implement problem-solving spaces, manage innovative teams, compare innovation strategies, and plan for continuous change. We will begin by highlighting the importance of people, culture, and organizations before moving on to innovation strategies, then finally uncovering the keys to managing disruption and change.

After this week, participants will be able to:

Strategize how to build successful cross-functional teams for implementing innovative solutions to business problems
Ideate and evaluate business solutions based on degree of openness of innovation
Plan for sustainability and success of innovation at an organizational level in the face of disruptive technology

At the end of week four, participants are given the opportunity to continue networking in a live session, discussing key takeaways from the program and looking forward collectively to how they will implement these takeaways in their individual business contexts.

FINAL PROJECT

GRADED ASSESSMENT – FINAL ASSIGNMENT GRADED BY LEARNING FACILITATOR

Programme Audience

from any industry or area who would like to understand how to foster and implement innovation in their organization's strategy.

who would like to understand ideation strategies to contribute to cross-functional teams aimed at digital transformation.

interested in implementing innovative thinking to improve their business´s competitiveness and efficiency.

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Speak with an Advisor

  1. Pedagogy (case method, experiential learning, coaching, simulations)
  2. Programme Objective
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Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

IE Business School

Executive Education Office

Nuria Martínez Moratalla
tel:+34690947309
NA
https://www.ie.edu/business-school
Madrid, Spain

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Innovation Management | IE Business School