Application Deadline Approaching
Last date to apply: September 9, 2026 · Program starts on September 23, 2026
About Programme
In an age when innovation is key to business success and growth, you have likely come across the term ‘design thinking’, mentioned by your senior leader to use frequently in practice, or maybe you have heard its application in most well-known organizations to solve innovation challenges. What is design thinking, and how does it benefit working professionals?
While design thinking is an ideology based on designers’ workflows for mapping out design stages, its purpose is to provide all professionals with a standardized innovation process to develop creative solutions to design-related problems.
Programme Objective
What is Design Thinking?
What are the key elements of design thinking?
How is design thinking different from our traditional business approach?
Success factors of design thinking
Mindset, Design Thinking Process and 7-Stage Design Cycle
Design Principles
Tools for design thinking
Application of Design tools
Vision prototype and Exploration Map
Concept and Hypothesis Generation and Testing
Creating Innovation Pitch
Roadmap for Implementation
Managing a Design Project
Pedagogy
The three-day long workshop is designed based on the principle of experiential learning. A few suggested readings and case-based sessions will introduce the concepts and tools to participants. We will spend nearly two-thirds of the time hands-on practising real-world business problems as multiple group exercises. The workshop will be highly interactive, involving multimedia, case studies, lectures, and the students’ participation in many forms.
Programme Audience
Senior and middle levels Managers.
Business consultants.
Academic professionals
Research scholars.
Senior and middle levels Managers.
Business consultants.
Academic professionals
Research scholars.
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Prashansa Uttam
Programme Advisor
Indian Institute of Management Raipur
Executive Education Office
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