Innovation and Value Creation in the Era of Artificial Intelligence

Cambridge Judge Business School

Artificial Intelligence (AI)

About Programme

This programme allows senior executives to understand and use the cutting-edge technologies that are most relevant to the current and future market growth of an organisation, focusing on stimulating innovation and value creation.

It is designed to help participants understand rich data, such as text, audio, and visual, and their applications in various business contexts. Participants will also gain an understanding of the key elements of Artificial Intelligence (AI), including a hands-on exploration of the technologies. The programme introduces Logical Creativity Theory (LCT) that will substantially improve the quantity and quality of innovation ideation output. You will discuss how LCT can be combined with generative AI.

Participants will learn about metaverses and enabling technologies, such as virtual reality (VR), augmented reality (AR) and mixed reality (MR). A guided tour of selected metaverses that are most relevant to marketing practice and future business growth will equip you with knowledge and understanding how to harness these technologies according to your business needs.

Programme Content

Module 1: Value creation using intelligent automation and artificial intelligence

How new and existing technology can be used to innovate business operations.

Identify relevant factors of innovation implementation.

Artificial empathy and robotics.

Hands-on exploration of different existing intelligent automation innovations.

Module 2: Driving innovation through logical creativity and generative artificial intelligence

Logical Creativity Theory (LCT) for discovery.

Learning how to identify opportunities for innovation and value creation.

Responsible and productive use of GenAI.

Hands-on implementing of the LCT methods using GenAI.

Module 3: Digital reality: immersive technologies for business value creation

Digital reality for business impact.

Virtual reality (VR), augmented reality (AR) and mixed reality (MR) and their potential to transform business operations and customer experiences.

Immersive exploration of digital reality.

Programme Audience

Mid to senior executives, functional managers and business leaders.

Managers looking to gain an understanding of the benefits of artificial automation and artificial intelligence for creating value and innovation.

Mid to senior managers looking to identify opportunities for enhancing business services and products with artificial intelligence.

Innovation leads, transformation leads, product leads, strategy leads, decision-makers, and investors who wish to identify opportunities for growth and business investment within their organisations.

Programme Benefits

Benefits for you

Gain a genuine understanding of the benefits of artificial automation and artificial intelligence for creating value and innovation.

Acquire hands-on experience with intelligent automation and artificial intelligence, transforming complex concepts into tangible knowledge and practical applications.

Learn how to identify opportunities for innovation and value creation through the usage of Logical Creativity Theory (LCT).

Experience metaverse immersion thanks to a guided tour of carefully selected metaverses to comprehend the benefits, potential, and current limitations.

Benefits for your organisation

Identify opportunities for enhancing business services and products with artificial intelligence.

Remain relevant in the constantly evolving business environment and future proof your organisation.

Explore opportunities for growth and business investment within your organisation.

Assess your organisation’s operational capabilities to cope with challenges presented by new technologies.

Testimonials

"In todays rapidly evolving business landscape, staying ahead of the curve is more critical than ever. AI is not just a buzzword; it's a transformative force that is reshaping industries, redefining job roles, and revolutionising how businesses operate. As a leader, you are faced with the challenge of integrating these advanced technologies to drive growth, innovation, and value. This programme is designed to equip you with the knowledge and skills needed to navigate this transformation successfully."

Professor Shasha Lu

Academic Programme Director

"Human development is experiencing profound transformations driven by advancements in genAI, intelligent machines, and digital reality. This programme will explore the challenges, opportunities, and tools such as Logical Creativity to help firms not only survive but thrive in these uncertain yet exciting times."

Professor Min Ding

Academic Programme Director

"This programme is ideal for innovators looking to harness the power of artificial Intelligence to drive transformation and create value in your organisation, and business leaders who look for the strategic insights and practical tools needed to lead in the AI era."

Professor Shasha Lu

Testimonial Source

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Contact us for the further details

Speak with an Advisor

Pedagogy (case method, experiential learning, coaching, simulations)
Programme Objective

Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Cambridge Judge Business School

Executive Education Office

Olly Stephens

+44 (0)7523 266920

[email protected]

https://www.jbs.cam.ac.uk

Cambridge, UK

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