Programme Content
Module 1: Why create new ventures and units?
Delve into scenarios when independent business units and ventures are the most appropriate, along with the degree of independence required for these units to succeed.
Module 2: What opportunities exist with the new ventures and units innovation model?
Learn how to combat disruptive market threats, and how to take advantage of new trends.
Module 3: Strategically navigating hype cycles
Distinguish hype cycles from real enduring opportunities using a framework for screening innovations.
Module 4: The management of new ventures and units
Learn practical ways to manage innovation units by creating the right culture, setting objectives that support innovation, and applying best practices and techniques for testing solutions.
Module 5: Building and maintaining organisational support for new innovations
Learn how to develop support internally and externally, using a range of methods and strategies.
Module 6: Integrating new ventures and units into organisations
Learn to apply the value chain framework to your innovation.
