Cambridge Judge Business School

Innovation and Intrapreneurship: Winning Strategies for New Venture Creation

Cambridge Judge Business School

Innovation & Technology

About Programme

This programme is designed to help leaders identify which innovation opportunities deserve deeper attention and cultivate growth from within the organisation through the creation of an independent innovation business unit or venture. For breakthrough innovation to occur, the new, independent unit needs to be created and tasked with incubating the project through a certain level of maturity. Independent units offer many benefits, including breakthrough ideas, faster time to market, and a tool for talent retention and recruitment.

This 6-week programme offers a blueprint for successfully ideating, testing, managing and reintegrating the venture back into the parent structure or forming the appropriate exit strategy to achieve growth.

Programme Content

Module 1: Why create new ventures and units?

Delve into scenarios when independent business units and ventures are the most appropriate, along with the degree of independence required for these units to succeed.

Module 2: What opportunities exist with the new ventures and units innovation model?

Learn how to combat disruptive market threats, and how to take advantage of new trends.

Module 3: Strategically navigating hype cycles

Distinguish hype cycles from real enduring opportunities using a framework for screening innovations.

Module 4: The management of new ventures and units

Learn practical ways to manage innovation units by creating the right culture, setting objectives that support innovation, and applying best practices and techniques for testing solutions.

Module 5: Building and maintaining organisational support for new innovations

Learn how to develop support internally and externally, using a range of methods and strategies.

Module 6: Integrating new ventures and units into organisations

Learn to apply the value chain framework to your innovation.

Programme Audience

Who attends
Strategic decision-makers who are seeking growth through new product innovations or new lines of business while managing the health of the existing business.
Innovation leaders who can leverage their functional expertise andor entrepreneurial mindset to challenge the status quo.
Innovation contributors.

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  1. Pedagogy (case method, experiential learning, coaching, simulations)
  2. Programme Objective
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  4. Programme Benefits
  5. Brochure

Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Cambridge Judge Business School

Executive Education Office

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https://www.jbs.cam.ac.uk
Cambridge, UK

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Innovation and Intrapreneurship: Winning Strategies for New Venture Creation | Cambridge Judge Business School