Influencer Marketing

Influencer Marketing has evolved from a social media tactic into a strategic growth engine for brands, startups and digital businesses. The rapid rise of the creator economy, social commerce and digital-first consumer behaviour has made influencer partnerships a critical capability for organisations seeking brand visibility, customer acquisition and measurable marketing returns.

This Executive Education programme from IIM Bangalore helps professionals understand how influencer marketing can be used strategically to drive business growth, build consumer trust and create high-impact brand collaborations. Rather than focusing only on social media content creation, the programme examines creator partnerships, campaign strategy, audience targeting, performance measurement, ROI evaluation and influencer analytics from a managerial and business perspective.

Designed for marketers, brand managers, entrepreneurs and business leaders, the programme combines strategic frameworks with real-world case studies to help participants design, execute and evaluate influencer marketing campaigns that deliver measurable business outcomes.

Through a combination of lectures, role-plays, round table discussion and case studies.

Anyone who details with B2C market and independent influencers.

Participants will discover how to thoughtfully choose influencers, build genuine collaborations, and assess the effectiveness of their campaigns through essential performance metrics. By comprehending the creative and analytical dimensions of influencer marketing, participants will be equipped to boost brand visibility, interaction, and revenue.