Indian Institute of Management Lucknow

IIM Lucknow’s Executive Programme in Healthcare Management (Batch 05). (in association with EMERITUS)

Indian Institute of Management Lucknow

General Management
Alumni Benefits
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About Programme

What Is the Executive Programme in Healthcare Management in the AI Era?

IIM Lucknow's Healthcare Management in the AI and Digital Era is designed to help healthcare professionals lead confidently in an increasingly digital and technology-driven ecosystem. The programme provides a strong foundation in healthcare economics, governance, strategy, operations, finance, and leadership while equipping participants to navigate the evolving healthcare landscape. Participants will also explore emerging areas such as digital transformation, healthcare analytics, Generative AI, Agentic AI, intelligent automation, digital health, and patient-centric innovation, enabling them to drive operational excellence and informed decision-making across healthcare organisations.Overall, the programme equips participants with contemporary management knowledge, practical frameworks, and future-ready skills to lead innovation and create sustainable impact in the rapidly evolving healthcare industry.

85%

85% of healthcare leaders are already exploring or have adopted generative AI capabilities.SOURCE: McKinsey

64%

64% of healthcare organizations that have implemented generative AI report they have already achieved or expect positive ROI.SOURCE: McKinsey

$37 BILLION

India's healthcare industry could grow to $37 billion by 2030 SOURCE: BCG

Programme Content

Module 1: Navigating the Healthcare Ecosystem

Healthcare Economics, Policy, and Value Systems

Economics of Healthcare Delivery & Value-Based Healthcare

Digital transformation and emerging business models in healthcare

Governance, Legal Aspects, and Risks in Healthcare Management

Module 2: Leading People and Building Agile Healthcare Organizations

Strategic Human Capital and Talent Development in Healthcare

Workforce Planning, Skill Transformation, and Performance Management

Employee Wellbeing, Motivation & Retention

Organizational Design and Capability Building in Healthcare

AI & Generative AI Use Cases in Healthcare

Module 3: Digital and Strategic Marketing for Healthcare and Hospital Systems

Integrated Marketing and Brand Strategy in Healthcare

Digital & Social Media Marketing Strategies

Service Experience Design and Patient Loyalty

Social Network Analysis and Reputation Management

Application of AI for Digital Marketing (AI tools, Google Analytics)

Module 4: Operational Excellence and Healthcare Supply Chain Transformation

Optimizing Healthcare Operations and Service Delivery

The 4As of Healthcare (Access, Awareness, Affordability, Adaptability)

Bottleneck & Capacity Analysis

Business Process Improvement and Workflow Redesign

Quality, Lean, and Six Sigma for Healthcare Excellence

Evolution of Quality Standards in Healthcare

Lean Thinking and Six Sigma Tools for Continuous Improvement

Healthcare Supply Chain Design and Delivery Systems

Supply Chain Strategy and Performance Metrics

Design and Analysis of Healthcare Supply Chains (public and private)

Inventory Analytics and Digital Supply Chain Tools

Module 5: Financial Leadership and Capital Management in Healthcare and Hospital Systems

Financial Strategy, Risk, and Performance Management

Financial Statement Analysis, Risk Modeling and Capital Allocation

Profitability and Sustainability in Healthcare Finance

Working Capital and Cash Flow Optimization in Healthcare

Financing Growth: PPPs, VC/PE, and Funding Models in Healthcare

Module 6: Leadership, Influence, and Communication in Healthcare and Hospital Systems

Transformational and Inclusive Leadership in the Digital Era

Generative AI Tools for Healthcare Productivity & Communication

(Tools: Gemini, Canva, ChatGpt)

Strategic Communication and Data-Driven Storytelling

Stakeholder Alignment, Relationship Building, and Crisis Communication

Data-Driven Storytelling

Module 7: Strategy, Innovation, and Design Thinking in Healthcare

Strategic Foresight and Competitive Positioning in Healthcare

Healthcare Innovation, Entrepreneurship, and Startup Ecosystems

Design Thinking and Patient Experience Innovation

Module 8: Digital Transformation and Patient-Centric Innovation

AI and Digital Health Ecosystem: Future of Hospitals & Care Delivery

Healthcare Data Analytics and Decision Intelligence

Designing Patient-Centric and Connected Care Ecosystems

Module 9: Artificial Intelligence and Emerging Technologies in Healthcare and Hospital Systems

AI Applications and Intelligent Automation in Healthcare

Agentic AI in Healthcare: From Automation to Autonomous Decision Systems

Implementing AI, Telehealth, and MedTech Innovations

Capstone Project (Guidance and Presentations)

Capstone Project (Guidance and Presentations)

Note:

Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the participant profile & programme hours.

The programme curriculum includes individual assignments, simulations, group projects & presentations to apply and demonstrate classroom learnings.

The session recordings may be made available on the LMS portal in a non-downloadable format for a limited period subject to the condition of faculty discretion regarding the allowance of recordings of their classes.

The primary mode of learning for this programme is via live online sessions with faculty members. Post session video recordings may or may not be made available, at the discretion of faculty members. Emeritus or the institute does not guarantee availability of any session recordings.

Campus immersion will take place at the IIML Lucknow campus.

Alumni Benefits

IIM Lucknow Executive Alumni Benefits

Upon completion of the programme, participants will need to register with a one-time registration fee of INR 10,000 + GST to receive the prestigious IIM Lucknow Executive Alumni Status (optional). The benefits include:

Executive Alumni Status of the Indian Institute of Management Lucknow

Receipt of all IIM Lucknow programme brochures and newsletters along with details of souvenirs available with MDP Office

Lifelong access to a network of distinguished IIM Lucknow Executive Alumni

Access to the IIM Lucknow Campus Library (on-site access)

10% discount in fee for any additional programme (Open programme, Online) at IIM Lucknow (Lucknow and Noida campus)

10% group discount on the fee for reference of participants (minimum group of five)

Note: The Executive Alumni benefits are subject to the discretion of IIM Lucknow.

Programme Audience

Mid to senior professionals in the healthcare and allied industries keen to enhance strategic leadership and analytical skills to uncover global healthcare opportunities.

Healthcare practitioners who want to develop contemporary management skills to improve critical thinking, decision making, and rise to executive leadership roles.

Senior consultants and healthcare entrepreneurs aspiring to create and drive disruptive business models and optimize for growth.

Eligibility: Graduates (10+2+3)/ Diploma Holders (10+2+3)/ Post Graduates with a minimum 5 years of work experience in healthcare and allied sectors as on the programme start date. Candidate should have scored minimum 50% of marks in Graduation/ Diploma/ Post Graduation and should be currently working.

Programme Benefits

What Will You Learn in the Healthcare Management Programme?

Leverage AI, emerging technologies, and design thinking to build future-ready healthcare solutions.

Gain advanced financial skills in risk, capital allocation, and funding models.

Apply Lean, Six Sigma, and data-driven methods to optimize care delivery.

Enhance patient trust, experience, and engagement using modern marketing and analytics.

Learn people leadership, transformation, and change enablement.

Build strategic, policy-aware, and value-based decision-making capabilities.

Testimonials

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Program Certificate

certificate

What Certificate Will You Receive Upon Completion?^Upon successful completion of the programme, with a minimum 75% attendance and satisfactory academic performance, participants will be awarded a certificate of completion and will be eligible to receive IIM Lucknow’s Executive Alumni Status (optional).^The cumulative overall percentage of marks should be 50% and above. Those participants who do not meet these criteria will receive a certificate of participation from IIM Lucknow. No certificate shall be awarded if the attendance is less than 40%.^We encourage you to attend all the live sessions and make the best out of these interactive learning experiences. Post session video recordings may or may not be made available, as per discretion of respective faculty members.^Note:^The certificate shown above is for illustrative purposes only and may not be an exact prototype of the actual certificate. IIM Lucknow reserves the right to change the certificate and specifications without notice.^The session recordings may be made available on the LMS portal in a non-downloadable format for a limited period subject to the condition of faculty discretion regarding the allowance of recordings of their classes.

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+91 9403890085contact@echomind.oneMon – Fri, 9am – 5pm IST

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IIM Lucknow’s Executive Programme in Healthcare Management. | IIM Lucknow