Programme Content
Module 1: Navigating the Healthcare Ecosystem
Healthcare Economics, Policy, and Value Systems
Economics of Healthcare Delivery & Value-Based Healthcare
Digital transformation and emerging business models in healthcare
Governance, Legal Aspects, and Risks in Healthcare Management
Module 2: Leading People and Building Agile Healthcare Organizations
Strategic Human Capital and Talent Development in Healthcare
Workforce Planning, Skill Transformation, and Performance Management
Employee Wellbeing, Motivation & Retention
Organizational Design and Capability Building in Healthcare
AI & Generative AI Use Cases in Healthcare
Module 3: Digital and Strategic Marketing for Healthcare and Hospital Systems
Integrated Marketing and Brand Strategy in Healthcare
Digital & Social Media Marketing Strategies
Service Experience Design and Patient Loyalty
Social Network Analysis and Reputation Management
Application of AI for Digital Marketing (AI tools, Google Analytics)
Module 4: Operational Excellence and Healthcare Supply Chain Transformation
Optimizing Healthcare Operations and Service Delivery
The 4As of Healthcare (Access, Awareness, Affordability, Adaptability)
Bottleneck & Capacity Analysis
Business Process Improvement and Workflow Redesign
Quality, Lean, and Six Sigma for Healthcare Excellence
Evolution of Quality Standards in Healthcare
Lean Thinking and Six Sigma Tools for Continuous Improvement
Healthcare Supply Chain Design and Delivery Systems
Supply Chain Strategy and Performance Metrics
Design and Analysis of Healthcare Supply Chains (public and private)
Inventory Analytics and Digital Supply Chain Tools
Module 5: Financial Leadership and Capital Management in Healthcare and Hospital Systems
Financial Strategy, Risk, and Performance Management
Financial Statement Analysis, Risk Modeling and Capital Allocation
Profitability and Sustainability in Healthcare Finance
Working Capital and Cash Flow Optimization in Healthcare
Financing Growth: PPPs, VC/PE, and Funding Models in Healthcare
Module 6: Leadership, Influence, and Communication in Healthcare and Hospital Systems
Transformational and Inclusive Leadership in the Digital Era
Generative AI Tools for Healthcare Productivity & Communication
(Tools: Gemini, Canva, ChatGpt)
Strategic Communication and Data-Driven Storytelling
Stakeholder Alignment, Relationship Building, and Crisis Communication
Data-Driven Storytelling
Module 7: Strategy, Innovation, and Design Thinking in Healthcare
Strategic Foresight and Competitive Positioning in Healthcare
Healthcare Innovation, Entrepreneurship, and Startup Ecosystems
Design Thinking and Patient Experience Innovation
Module 8: Digital Transformation and Patient-Centric Innovation
AI and Digital Health Ecosystem: Future of Hospitals & Care Delivery
Healthcare Data Analytics and Decision Intelligence
Designing Patient-Centric and Connected Care Ecosystems
Module 9: Artificial Intelligence and Emerging Technologies in Healthcare and Hospital Systems
AI Applications and Intelligent Automation in Healthcare
Agentic AI in Healthcare: From Automation to Autonomous Decision Systems
Implementing AI, Telehealth, and MedTech Innovations
Capstone Project (Guidance and Presentations)
Capstone Project (Guidance and Presentations)
Note:
Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the participant profile & programme hours.
The programme curriculum includes individual assignments, simulations, group projects & presentations to apply and demonstrate classroom learnings.
The session recordings may be made available on the LMS portal in a non-downloadable format for a limited period subject to the condition of faculty discretion regarding the allowance of recordings of their classes.
The primary mode of learning for this programme is via live online sessions with faculty members. Post session video recordings may or may not be made available, at the discretion of faculty members. Emeritus or the institute does not guarantee availability of any session recordings.
Campus immersion will take place at the IIML Lucknow campus.

