Programme Content
The Henley Strategic Innovation Programme is delivered through group work, best practice case studies and rigorous frameworks, as well as allowing you to collaborate and share thinking with like-minded peers in a safe and supportive space.
The programme takes place over
three days
, as broken down below:
Day 1
SIP: Module 1 - Thinking Strategically
Strategy is often conflated with planning, and a key element of this process is usually analysis. This session will set the scene and offer an alternative model which suggests that good strategies come from good processes and that a healthy interaction between analysis, learning, and innovation characterises a good process. This does not happen in a vacuum, but rather in an environment of social and political interaction.
Academic authors
Andrew Binns
Dr Narendra Laljani
SIP: Module 2 - Applying Three Disciplines of Innovation
Corporates that succeed at strategic innovation set an explicit growth vision or ambition and then apply three distinct innovation disciplines to pursue that goal including:
- Ideation to identify valuable customer problems and ways to solve them
- Incubation to learn which ideas can grow into a profitable new business
- Scaling by assembling the customers, capabilities, and capacity to convert a validated idea into a fully operational business.
Academic authors
Andrew Binns
Dr Narendra Laljani
Day 2
SIP: Module 3 - Deciding where to play
Companies often start the innovation journey by generating new ideas. The problem is that these ideas are defined inside-out, based on assumptions and beliefs the company has about market opportunities. This session will help you to learn how to develop market insight free from assumptions of the past and define hunting zones in which to pursue new opportunities.
Academic authors
Andrew Binns
Dr Narendra Laljani
SIP: Module 4 - Developing a Venture Concept
A lack of resources for startups forces them to test their ideas with minimum expenditure until they have enough evidence to convince an investor to back them. Corporates can apply the same "test and learn" approach to developing the concept for a new venture and this session will teach you to define and test the key elements of a business model for a new venture using the "business design framework".
Academic authors
Andrew Binns
Dr Narendra Laljani
Day 3
SIP: Module 5 - Overcoming the Silent Killers
Strategic innovations marches to the beat of a different drum than core business operations, uncertainty is high. Managers cannot rely on the usual performance data to track progress. You will learn to diagnose the silent killers, structure an ambidextrous unit for building new ventures and build social capital as a corporate explorer.
Academic authors
Andrew Binns
Dr Narendra Laljani
SIP: Module 6 - Building Your Innovation Plan
This session will offer a synthesis of our innovation process, you will think through and capture findings and insights from the previous sessions that are relevant to your organisation. You will develop a 30-day plan of action that will give you momentum. You will also consider the social and political processes within your organisation and develop a stakeholder influencing strategy.
Academic authors
Andrew Binns
Dr Narendra Laljani
Modules or course content marked as optional are indicative and may be subject to change. Please note, constraints in timetable scheduling may mean you are unable to take some optional modules at the same time as others.
