Programme Content
Day 1: Foundations and Strategic Overview
Session 1: Introduction to Generative AI (9:00 AM - 10:30 AM)
Evolution of AI in marketing communications
Understanding generative AI: Capabilities and limitations
Overview of tools: AI text generators, image and video creation platforms, and campaign optimization tools
Session 2: Strategic Applications in Marketing (10:45 AM - 12:15 PM)
Personalization at scale
Enhancing customer engagement with generative AI
Case studies: Innovative AI-powered campaigns
Session 3: Content Generation and Personalization (1:15 PM - 3:15 PM)
Generating content for email campaigns, advertisements, and social media posts
Automated writing for blogs and articles: Best practices
Group activity: Craft AI-generated personalized marketing content
Session 4: Ethics, Challenges, and Risk Management (3:30 PM - 5:00 PM)
Ethical considerations: Bias, plagiarism, and authenticity
Managing risks: Misinformation and reputational concerns
Discussion: Balancing creativity, responsibility, and AI integration
Day 2: Advanced Tools and Techniques
Session 1: AI for Visual and Multimedia Content Creation (9:00 AM - 10:30 AM)
Generating custom visuals and images using AI tools
Creating AI-powered dynamic video content
Hands-on activity: Develop visual assets for a marketing campaign
Session 2: AI-Driven Social Media Marketing (10:45 AM - 12:15 PM)
Social listening and trend analysis using AI
Crafting platform-specific content with AI tools
Case study: Successful AI-enhanced social media strategies
Session 3: Data-Driven AI for Campaign Optimization (1:15 PM - 3:15 PM)
Leveraging AI for predictive analytics in marketing
Real-time optimization of marketing campaigns
Workshop: Use AI insights to refine a marketing strategy
Session 4: Localization and Global Campaigns (3:30 PM - 5:00 PM)
Automating translation and cultural adaptation of content
Designing localized campaigns for diverse markets
Group exercise: Create AI-generated global marketing content
Day 3: Implementation and Future Trends
Session 1: Implementing Generative AI in Marketing Workflows (9:00 AM - 10:30 AM)
Integrating AI tools into existing marketing processes
AI-powered CRM and lead generation systems
Challenges in adoption and scaling AI solutions
Session 2: Future Trends in AI-Driven Marketing Communications (10:45 AM - 12:15 PM)
Role of AI in hyper-personalization
Emerging tools and technologies in generative AI
Discussion: The evolving landscape of marketing communications
Session 3: Group Project: AI-Driven Marketing Strategy (1:15 PM - 3:15 PM)
Participants design a complete marketing strategy using generative AI
Focus: Content creation, personalization, and campaign optimization
Presentations and feedback
Session 4: Feedback, Q&A, and Closing (3:30 PM - 5:00 PM)
Addressing participant queries and challenges
Participant feedback on the program
Certificate distribution
