Growth by Design Build automations that move the needle.

Most automations don’t drive real growth. 95% of the pipeline automation underperforms for a simple reason: without system foundations and context, scattered data can’t create real outcomes. Yet, the next decade will be defined by AI-native talent and agentic systems. The opportunity is enormous. Early adopters are learning fast: when automation moves true revenue impact, velocity rises and real business liftfollows.

The Growth by Design programme teaches you to fuse marketing, sales, and data foundations into a 24/7 living system that drives pipeline and measurable growth.

The programme is structured around four pillars but with one goal: to design systems that drive growth.

Each module is a one day class and blends 30% frameworks with 70% hands-on system building guided by GTM engineers and seasoned operators. At the end of the programme, you will be comfortable with:

The Growth by Design Program consists of 7 in-class workshop days, usually on Tuesdays, held live at the iconic Wintercircus. Each cohort of max. 20 participants follows the same curriculum over seven weeks, with each session lasting approximately 5 hours.

Wintercircus Academy aims to combine practical, cutting-edge cases from the Wintercircus network with the academic expertise of Vlerick. The goal is to elevate our technical leaders to a higher level in a world that is evolving faster than ever — technically speaking. Together, we aim to set a new standard in leadership development for tech talent in Europe and beyond.

This program is designed for all commercial profiles, growth leaders, senior marketeers and revenue operators who are done experimenting with disconnected tools.

Participants are expected to be:

Typical roles: Commercial Founders, Heads of Growth, GTM Experts or RevOps Leads, Sales & Marketing Operations Managers, Accelerator Program Leads, and VC Platform Partners driving portfolio enablement.

Typical company: a tech-driven high-growth product company, with 10-200 employees and annual revenue between €10M and €50M.

Most automations don’t drive real growth — this program shows you how to build the ones that do. In this programme, you’ll learn to design and automate real systems using your own data, and leave with a production-ready engine that drives real pipeline. The deliverables: