SKEMA Business School

Global nano-sustainable luxury management

SKEMA Business School

Programme Content

Unit 1: Luxury
An introduction to luxury and the luxury industry
The basic features of luxury and the premium segment (and the segments below luxury)
Strategies and differences (the story of the last decades and the present of the luxury sector)
The luxury consumer
The luxury consumer and its perceptions. What are the factors influencing consumer demand for luxury?
Societal shifts and consumers behaviours changes
Unit 2: Sustainable luxury
Sustainable development, the impact, the evolution and the influences on business management
Sustainable business
The drivers of sustainable luxury
Unit 3: Sustainable luxury management
Creating sustainable value
Creating a culture for shared value through luxury on both the brands and the consumers sides
Unit 4: Brand management
How to create and develop a sustainable luxury brand
The brand in sustainable luxury
Brand identity, brand management and team work
The value of local identity and the COO effect
Unit 5: Creativity and innovation
Creation, creativity and innovation
The CEO/creative relationship
Design and craftsmanship in luxury and sustainable luxury
Design, craftsmanship, the artisans behind the piece, and the collaboration with the designer
New sustainable packagings and traceability
IP and fighting against fakes, parallel importations and markets and grey markets
Limitations to technology developments
Unit 6: Value chain and traceability
Sustainable management of the value chain
The importance of "traceability"
Unit 7: Biodiversity and luxury
Understanding the relationship between biodiversity, ecosystem services, and business
Integrating biodiversity into a broader sustainability strategy
Building the business case for biodiversity
Unit 8: Distribution channels
Retail, flagship stores, wholesale, pop-ups, licenses, duty-free stores
On line distribution and electronic commerce
How to improve their sustainability?
Unit 9: Communication and digital communication
Traditional communication, the emergence of the digital and its impact on luxury consumption
Clients involvement
The global sustainable coherency
Unit 10: Integrating workshop
Analysing a cases studies to integrate each of the units

Programme Objective

Unit 1: Luxury

  • An introduction to luxury and the luxury industry
  • The basic features of luxury and the premium segment (and the segments below luxury)
  • Strategies and differences (the story of the last decades and the present of the luxury sector)
  • The luxury consumer
  • The luxury consumer and its perceptions. What are the factors influencing consumer demand for luxury?
  • Societal shifts and consumers behaviours changes

    • Unit 2: Sustainable luxury

  • Sustainable development, the impact, the evolution and the influences on business management
  • Sustainable business
  • The drivers of sustainable luxury

    • Unit 3: Sustainable luxury management

  • Creating sustainable value
  • Creating a culture for shared value through luxury on both the brands and the consumers sides

    • Unit 4: Brand management

  • How to create and develop a sustainable luxury brand
  • The brand in sustainable luxury
  • Brand identity, brand management and team work
  • The value of local identity and the COO effect

    • Unit 5: Creativity and innovation

  • Creation, creativity and innovation
  • The CEO/creative relationship
  • Design and craftsmanship in luxury and sustainable luxury
  • Design, craftsmanship, the artisans behind the piece, and the collaboration with the designer
  • New sustainable packagings and traceability
  • IP and fighting against fakes, parallel importations and markets and grey markets
  • Limitations to technology developments
    • An introduction to luxury and the luxury industry
    The basic features of luxury and the premium segment (and the segments below luxury)
    Strategies and differences (the story of the last decades and the present of the luxury sector)
    The luxury consumer
    The luxury consumer and its perceptions. What are the factors influencing consumer demand for luxury?
    Societal shifts and consumers behaviours changes
    Sustainable development, the impact, the evolution and the influences on business management
    Sustainable business
    The drivers of sustainable luxury
    Creating sustainable value
    Creating a culture for shared value through luxury on both the brands and the consumers sides
    How to create and develop a sustainable luxury brand
    The brand in sustainable luxury
    Brand identity, brand management and team work
    The value of local identity and the COO effect
    Creation, creativity and innovation
    The CEO/creative relationship
    Design and craftsmanship in luxury and sustainable luxury
    Design, craftsmanship, the artisans behind the piece, and the collaboration with the designer
    New sustainable packagings and traceability
    IP and fighting against fakes, parallel importations and markets and grey markets
    Limitations to technology developments

    Pedagogy

    The programme offers a complete, multi sectorial and exhaustive vision of the integration between management and sustainability in the luxury sector: from the creation of sustainable value analysed from a strategic perspective, to the traceability analysis of the entire product value chain. It reveals how a sustainable luxury brand is created and developed, analysing the role of innovation, design and craftsmanship. Consider also, distribution channels, e-commerce and digital communication.

    A SKEMA Business School is accredited by the Ministry of Education of Brazil and the course has the character of an extension course and a certificate will be issued.

    The course consists of nine synchronous or asynchronous + one synchronous weekly class, of 4 hours each. Concepts will be applied to real situations and contexts to maximise the exchange of ideas between participants and teachers. Each class presents a perfect balance of a careful selection of bibliography, cases, and discussions in order to diagnose for decision-making and guide the participants to action.

    Programme Audience

    Target: Entrepreneurs, executives and professionals in the luxury industry who want to integrate knowledge about sustainability in luxury.
    Owners or executives of small and medium-sized companies that act at some point in the value chain in the luxury sector.
    Entrepreneurs and professionals who want to enter or who are trying to enter the luxury sector or the ones who want to know about this "universe".
    SKEMA Alumni and students

    Testimonials

    "undefined"

    Anonymous

    Testimonial Source

    Other programs in this subject area you might find useful

    Same topic, Similar duration - Broader exploration across all institutes

    Contact us for the further details

    Speak with an Advisor

    1. About Programme
    2. Faculty Information
    3. Programme Benefits
    4. Brochure

    Prashansa Uttam

    Programme Advisor

    +91 9403890085contact@echomind.oneMon – Fri, 9am – 5pm IST

    SKEMA Business School

    Executive Education Office

    NA
    NA
    NA
    https://www.skema.edu/en
    Lille, France

    Tell us about your program enquiry

    Fill out the form below and our team will get back to you within 24 hours.

    Global nano-sustainable luxury management | SKEMA Business School