Generative Artificial Intelligence: From Hype to Business Impact

Cambridge Judge Business School

Artificial Intelligence (AI)

About Programme

This programme brings to life the far-reaching business impacts of generative AI. Participants will develop a solid understanding of how AI models work and how they might support value creation, while also exploring the many strategic and ethical challenges that leaders in AI must contend with.

With the guidance of expert faculty, you will discuss generative AI use cases across functions and industry sectors, and develop greater confidence in leading AI initiatives through strategic frameworks and hands-on sessions.

The programme is designed to equip leaders for change and uncertainty in this rapidly developing field while encouraging peer learning and debate through an interactive learning experience. By showcasing both the possibilities and limitations of this exciting technology, this programme equips participants to make better choices about where to take their business next.

Here’s how the programme can benefit you and your organisation.

Programme Content

Module 1: AI foundations for executives

Technical deep-dive into how AI models work.

Hands-on experience with the latest tools.

Practical guidance on leveraging AI for competitive advantage.

Module 2: Leading AI transformation

People strategy for the AI age.

Culture and effective change management.

Developing organisational agility.

Module 3: Law, ethics and AI governance

Psychology of LLMs and emergent risks.

Governance of Agentic systems.

Ethics, bias and automation.

Module 4: AI strategy

Strategic implications of AI.

Cascading and translating strategy into action.

Horizon scanning and scenario planning.

Future AI developments and societal impacts.

Programme Audience

Mid to senior executives, functional managers and business leaders.

Managers looking to gain an understanding of generative AI and its potential for both themselves and their teams.

Mid to senior managers looking to learn how AI can help improve performance within their functional area.

Those looking to bridge the gap between technical AI and business functions within their organisations.

*Prior experience of coding is not required in order to attend this programme.

Programme Benefits

Benefits for you

Gain a genuine understanding of AI’s mechanisms, moving beyond the hype.

Reflect soberly on AI’s value for your business, distinguishing immediate opportunities from futuristic dreams.

Acquire hands-on experience with AI software, transforming complex concepts into tangible knowledge.

Explore the ethical landscape of AI and its implications for the future of work.

Benefits for your organisation

Equip your executives with a nuanced AI understanding.

Address AI skepticism by offering a realistic view of its capabilities and limitations.

Empower your teams to identify AI opportunities that align with your organisation’s unique goals.

Enhance ethical considerations and awareness of bias, fostering responsible AI implementation.

Bolster your company’s innovation potential by enabling leaders to drive AI strategy.

Testimonials

"This programme supports participants in honing the skills required to lead AI-driven initiatives in their business. These include embracing experimentation, distinguishing opportunity from distraction, managing risk and internal resistance, navigating uncertainty and much more. Through practical hands-on experience with AI, practitioner engagement, thought-provoking debate and strategic toolkits, we strive to deliver an applicable and multi-disciplinary learning experience that keeps pace with these evolving and powerful technologies."

Vesselin Popov

Academic Programme Director

"Many businesses Ive spoken to are excited by the potential of generative AI, but they are buffeted by hype. They want to know where AI can make a tangible difference."

David Stillwell

Academic Programme Director

Testimonial Source