IMD Business School

Generative AI Sprint

IMD Business School

Digital Transformation & AI

About Programme

Are you wondering how you can apply AI to your business? Are you looking to strip away the hype and understand what today’s AI systems (including the new wave of agentic AI) can and cannot do? And what social and ethical aspects should you consider when handling personal data?

This Sprint helps you understand how generative and agentic AI can be applied in real business contexts. You’ll explore how AI is evolving from simple assistants to goal-driven agents that can plan and act, learn where AI delivers real value, and how to avoid common implementation traps. Through real-world examples and current industry developments, you’ll get practical insights into ethical and social considerations, attribution and plagiarism, IP and copyright risks, and emerging regulatory trends shaping responsible AI adoption.

For optimal participation in practical exercises, participants are strongly encouraged to have access to a paid version of Claude or an equivalent generative AI tool.

Testimonials

"I absolutely love IMD learning and GABS. The opportunity to stretch my brain into new areas of learning and consider how I might apply such learning is always such a joy for me."

Alysoun Sturt Scobie

Human Resource Partner, Africa Region, ICRC, Switzerland

"Using these learning tools certainly helped me understand the material as well as being able to recall information more clearly. These topics are intense if you are new to AI, like I am, and it made it easier to follow the conversation and understand the content."

Kerry Daniels

Engineering Manager, LEWA America, USA

"This sprint has been essential to expand my understanding of AI, including demystifying AI, AI strategic challenges, AI business applications, driving successful AI implementation, ethical AI, regulations, and governance. I have gained valuable insights into the current capabilities of AI and its potential impact in the future. Many thanks to faculty for making the learning experience truly enjoyable."

Olivier Rivas

Global Channel Development Manager | Philip Morris International | Switzerland

"Every learning element of Sprint is purposefully designed, making for a great learning experience."

Ioannis Karagiannis

Global Learning & Development Partner | Group HR, Holcim, Switzerland

"Sprint is packed with great information but never overwhelming. The live video sessions are a pleasure to watch."

Julie Maillotte

Corporate Communications Director – Brand & Events, Givaudan, Switzerland

"The concepts are very well articulated, with relevant examples for easier understanding irrespective of whether one has previous know-how of the subject."

Swapnil Rai

Director Sales Operations – APAC Offshore | Vestas | India

"The sessions around demystifying AI and machine learning were particularly helpful."

Daniel Escudero

Director Process & IT EMEA | CEMEX Innovation Holding | Switzerland

"Faculty’s approach to conveying complex topics is truly remarkable. It makes the learning experience very insightful, engaging and enriching. Sprint has made a lasting impression."

Sharon Vergotine

Principal Customer Success Account Manager, Microsoft, The Netherlands

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Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

IMD Business School

Executive Education Office

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https://www.imd.org
Lausanne, Switzerland

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Generative AI Sprint | IMD Business School