Generative AI is rapidly transforming how organisations innovate, compete, and create value. From marketing and customer engagement to operations, HR, finance, analytics, and product innovation, generative AI is redefining managerial decision-making across industries. As organisations move from experimentation to enterprise-wide adoption, managers need to understand not only the capabilities of generative AI but also its strategic implications, governance requirements, productivity impact, and associated risks. The challenge today is no longer whether businesses should adopt AI, but how leaders can leverage it responsibly and effectively to drive innovation, efficiency, and competitive advantage.
This programme provides a contemporary perspective on generative AI and its applications in business. Participants will gain practical exposure to emerging GenAI tools, frameworks, and use cases while understanding implementation considerations, including data privacy, ethics, governance, workforce transformation, and AI-enabled business models. Through interactive discussions, caselets, and industry examples, the programme aims to equip business leaders with actionable insights to identify high-impact AI opportunities within their organisations.
Identify and evaluate opportunities for improving productivity, decision-making, and innovation using AI tools.
Appreciate the strategic, ethical, governance, and risk considerations associated with AI adoption.
Apply practical insights from industry examples and case discussions to their own organisational context.