Programme Content
Gen AI: Practical Applications in detail
Fine-tuning & Retrieval Augmented Generation
AI-powered customer experiences and design
Redesigning workflows with AI
Agentic AI
AI Governance & Ethics
About Programme
Generative Artificial Intelligence (AI) has rapidly moved from the research lab to the boardroom, emerging as one of the most transformative forces in modern business. Generative models today are reshaping entire industries—unlocking new possibilities for product design, marketing, operations, customer engagement, and decision-making. Organizations that understand and harness this technology are not only improving efficiency but also reimagining business models and market strategies. The business relevance of generative AI lies in its dual impact: operational transformation and market transformation. On the operational side, firms are deploying AI to automate knowledge work, augment decision-making, accelerate R&D, and reduce time-to-market. On the market side, companies are leveraging generative AI to craft hyper-personalized customer journeys, develop entirely new product categories, and unlock revenue streams previously unimaginable. Already, sectors such as finance, healthcare, retail, and media are seeing measurable impact, while regulators and policymakers are shaping frameworks to ensure responsible adoption. From Models to Markets captures this journey: moving beyond technical fascination with algorithms to the practical challenge of embedding them in business processes, aligning them with strategy, and scaling them responsibly in competitive markets. For executives, the key question is not whether generative AI will change their industry, but how quickly they can adapt and lead that change.
Programme Audience
This programme is designed for executives making decisions mainly at the middle and top-level management. The participants pool can include:
Functional Heads and Managers from marketing, operations, finance, HR, product, and technology domains who wish to explore practical applications of AI in their areas.
Innovation and Strategy Professionals tasked with driving new product development, customer experience initiatives, and AI adoption roadmaps.
Consultants and Entrepreneurs interested in leveraging AI to design new business models or offer enhanced services to clients.
Policy and Governance Specialists looking to understand the ethical, regulatory, and governance implications of generative AI.
Senior Executives and Business Leaders who are responsible for setting digital and innovation strategies in their organizations.
CXOs (CEOs, CIOs, CTOs, CMOs, CDOs, and CHROs) seeking to understand how generative AI can reshape competitive advantage and transform operations.
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Prashansa Uttam
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Management Development Institute Gurgaon
Executive Education Office
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https://www.mdi.ac.in
Gurgaon, India
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