Programme Content
The program consists of 2,5 days totaling 20 equivalent hours and is built on 3 pillars:
The Zangrillo Directive requires 40 hours of training. We help you make the most of them.
About Programme
Fundraising is an increasingly strategic capability for arts and cultural institutions. Building sustainable philanthropic support requires aligning mission, institutional priorities, audiences, relationships and governance around a compelling case for support.
This program provides arts professionals with the strategic frameworks and practical tools needed to assess their organization’s fundraising readiness, strengthen donor relationships and develop a more coherent and sustainable approach to fundraising.
This program will enable you to:
Assess your institution's fundraising readiness, current practices and development needs.
Develop a coherent fundraising strategy aligned with mission, institutional priorities and relationships.
Build a strong culture of philanthropy across the organization.
Define a compelling case for support and strengthen fundraising governance.
Select and combine the most appropriate fundraising tools, from membership and major gifts to sponsorships, grants and campaigns.
Develop effective donor strategies and approaches to donor cultivation and portfolio planning.
Integrate fundraising and marketing to strengthen engagement and long-term support.
Explore emerging fundraising opportunities, including digital fundraising, AI for prospect intelligence, transnational giving and planned giving.
Assess your institution's fundraising readiness, current practices and development needs.
Develop a coherent fundraising strategy aligned with mission, institutional priorities and relationships.
Build a strong culture of philanthropy across the organization.
Define a compelling case for support and strengthen fundraising governance.
Select and combine the most appropriate fundraising tools, from membership and major gifts to sponsorships, grants and campaigns.
Develop effective donor strategies and approaches to donor cultivation and portfolio planning.
Integrate fundraising and marketing to strengthen engagement and long-term support.
Explore emerging fundraising opportunities, including digital fundraising, AI for prospect intelligence, transnational giving and planned giving.
Programme Audience
This program is designed for arts and cultural professionals working in Europe who want to strengthen their fundraising strategy and practice.
It is particularly relevant for professionals involved in fundraising, development, institutional partnerships, audience relationships and the strategic management of cultural organizations.
Other programs in this subject area you might find useful
Same topic, Similar duration - Broader exploration across all institutes
Contact us for the further details
Speak with an Advisor
- Pedagogy (case method, experiential learning, coaching, simulations)
- Programme Objective
- Faculty Information
- Testimonials
- Programme Benefits
- Brochure
Prashansa Uttam
Programme Advisor
SDA Bocconi School of Management
Executive Education Office
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