About Programme
Business strategy is more than terminology. It's a language that shapes decisions, drives differentiation, and defines competitive success. This course introduces you to the core language of strategy: industry structure, competitive positioning, and differentiation. These concepts are grounded in data you've likely never encountered and illustrated in ways that are designed to stick.
Yet fluency requires more than vocabulary. This course goes beyond the basics, offering an extensive body of original, creative, and proven insights. It equips you to become a native speaker of strategy, ready to navigate the conversations that will shape your business career.
Organized into four parts: Goals, Value Proposition, Implementation, and Limits, the course features candid interviews with Bill Hunter (CEO) and Jeff Gross (CTO), co-founders of Canary Medical. Their application of the course's strategic frameworks while scaling a Canadian medical-device company and launching its first product, a smart knee implant, offers a real-world perspective on strategy in action.
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Prashansa Uttam
Programme Advisor
Ivey Business School
Executive Education Office
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