About Programme
Every business decision is influenced by economic forces, from customer demand and production costs to competition and changing market conditions. Understanding how these forces interact can help organizations make better choices, respond to uncertainty, and identify opportunities for growth.
Fundamentals of Economics introduces the principles of microeconomics and their practical applications in business. You'll explore how incentives, costs, competition, and market dynamics influence organizational decisions and outcomes. Through real-world examples and economic frameworks, you'll develop the confidence to assess market conditions, evaluate business opportunities, and bring stronger economic reasoning to strategic conversations.
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Prashansa Uttam
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Ivey Business School
Executive Education Office
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