Fundamentals of Digital Transformation

In today's business world, digital technologies have evolved from a mere commodity to a true competitive advantage. Companies are investing heavily in AI, big data, social media, blockchain, and platforms, but are they really benefiting from it? What principles should guide managers in their digital transformation? Who should manage digital resources: the IT department or business functions?

This program addresses these essential questions by presenting key digital concepts and their implementation challenges. You will explore fundamental principles during asynchronous sessions, analyze concrete cases, and develop actionable strategies for successful digital transformation within your organization during live online class sessions.

Week 1: Prologue to digital Management

Onboarding : September 22, 13h:00

Week 2: Fundamentals of Digital Management

Introductory Live class with Shirish : September 29, 13:00-14:30

Week 3: E-Business: past, present et future

Online learning

Week 4: Group assignment

Week 5: Assignment presentation and debriefing

Live class October 21, 13:00-15:00

Week 6: Rapidly evolving content, latest sector topics

Live class October 28, 13:00-15:00

Week 7: Rapidly evolving content, latest sector topics

Live class November 4, 13:00-15:00

Week 8: Group assignment

Week 9: Assignment presentation, debriefing and conclusion

Live class November 20, 13:00-15:00

Week 10: Individual assignment

Identify the fundamental principles and key issues concerning the use of technologies in your business.

Formulate pertinent digital management-related questions specific to your business context.

Recognize the potential disruptive impact of emerging technologies on your business.

Design actionable strategies to leverage digital disruption for business transformation by implementing strategic innovation plans to optimize development conditions.

Translate digital management principles into effective business strategies by applying concepts, methodologies, and tools that combine strategy and innovation.

Plan and execute a digital transformation project to enhance market value by transforming the project into a sustainable model with positive and measurable impacts.

Teaching Methods and Assessment Modalities

This program is delivered in an online format, consisting of a total of 28 hours of online classroom, including:

Videos and interactive videos

Discussion prompts

Recommended optional readings

Practice quizzes, surveys, mini-case studies

Action project in group

Live class sessions

To earn the certificate of completion, participants must meet the following criteria:

Demonstrate sufficient knowledge of the course content through 4 assignments

Actively participate in the course and cover the course material.

Attend the live class sessions, which are essential to the course's pedagogical design. Live class sessions are compulsory.

Using real or fictional companies, the participant must do:

Case studies

Written assignments and oral presentations, individual and in group