Indian Institute of Technology Bombay

Fundamentals Of AI For Entrepreneurs, Corporates & Professionals

Indian Institute of Technology Bombay

Industrial Design Centre

About Programme

In the midst of rapid churn across major AI and LLM platforms, we are witnessing a decisive shift in the global ecosystem. OpenAI’s ChatGPT still leads global usage, but Google’s Gemini is growing aggressively in market share and downloads, narrowing the gap and forcing a new “code red” level of competition between platforms. At the same time, enterprise users are no longer loyal to a single assistant; they increasingly mix and match ChatGPT, Gemini, Claude and others based on task, cost and compliance needs. User behaviour is changing, with noticeable migration between platforms such as ChatGPT, Gemini, Claude, Grok, Kimi and others, each pushing new benchmarks in reasoning, long-context capability and agentic behaviour. At the same time, Custom GPTs, domain-specific copilots and Agentic AI systems are redefining how individuals and organisations build and deploy intelligent workflows. Against this backdrop, this edition of our 2-day AI Training Program at IIT Bombay marks a generational leap. Drawing from insights gained across more than 10 previous cohorts, this program focuses on the new foundational skills needed to thrive in this rapidly evolving space—spanning multi-platform proficiency, hands-on work with Custom GPTs and copilots, agentic automation, and an updated comparative view of the latest frontier models. The aim is clear: to equip participants with next-generation, business-ready AI capabilities to harness the full power of generative AI in real-world contexts. The program focuses on the applications of AI LLMs like ChatGPT, Gemini and Graphic / Video Tools, Custom GPT, Agentic AI, and application of these tools for desig and marketing funnel development for customer acquisition. This will expose participants to an intensive curriculum designed to deepen their understanding of generative AI and the mechanics of effective prompt crafting. The program offers a foundational level understanding of AI technologies, focusing on how to construct effective prompts that influence AI outputs. The programme also covers the features and use of Gemini and ChatGPT and others in generating content, for professional requirements. Prompt creation for specific requirements and integration of Gemini, ChatGPT, and graphic LLMs for generating and enhancing visualizations, and designing effective presentation content will be covered. Use of AI tools for Content Creation, Graphics/Visuals and Communication – and applying these in lead generation for Customer Acquisition leading to business development will be covered. Well curated, useful AI tools for making business easy and effective will also be covered. Participants will engage in practical exercises to apply their learning in real-world scenarios, culminating in a session dedicated to refining skills and prompts based on peer feedback. Designed for corporates, entrepreneurs and professionals, this program offers a practical, technical, and use-focused exploration of AI.

Programme Content

20 TAKEAWAYS!!! Introduction to generative AI, focusing on models like Gemini, DeepSeek, ChatGPT, Grok, and graphic tools for image and video creation. 2. Overview of prompt design fundamentals, including crafting effective prompts. 3. Discussion on the influence of prompts in AI outputs, exploring mood, tone, and emotion. 4. Deep dive into prompting techniques for Gemini, ChatGPT, and other relevant tools. 5. Popular frameworks and methods used for effective prompts. 6. Practical applications in web content creation, e-communication, summarisation, creative writing, etc. 7. Exploration of generative AI in graphics, style, and command structures. 8. Techniques for visual media prompt design specific to graphic outcomes. 9. Use of AI tools like Gemini, ChatGPT, and graphic tools for generating and enhancing various types of visualisations. 10. Create your first effective prompt using prompt anatomy and prompt frameworks. 11. Review and refinement of prompts. 12. Applying AI tools in lead generation and creating lead magnets for customer acquisition leading to business development. 13. Integrated use of AI tools for making business easier and more effective. 14. Case study on the integration of AI tools in design thinking, marketing, and business development. 15. Networking session to foster professional connections and discuss workshop insights. 16. Business analytics with AI tools. 17. AI ethics, copyright, and regulatory frameworks. 18. DeepSeek, Gemini, Kimi, Grok, Claude – uniqueness and applications. 19. R&D overview of no-code tools and AI agents. 20. Strategy to integrate AI into your business. Attendance in all sessions is mandatory to qualify for the Certificate of Participation. Further, as a community initiative, we regularly host a monthly AI meetup with a new relevant theme for each session. All participants have the option to attend our meetups as they occur and become part of a rich and thriving AI community, unique in its size and diversity in the country. More than a training programme, we aim to build a community, and alumni of our programmes are encouraged to be part of this growing AI ecosystem. Themes of our previous meetups include: AI & Entrepreneurship, AI & EdTech, AI & Mental Health, AI & FinTech, AI for Solving Grassroots Problems of Bharat, AI & HR, and Agentic AI.

Programme Benefits

HANDS ON FACILITY:
The workshop offers practical, hands-on experience with AI tools like Gemini, ChatGPT and Graphic Tools, enabling participants to directly apply what they learn in real-world contexts. Each session involves active engagement with these tools: 1.Gemini & ChatGPT: Participants craft and refine prompts to generate specific textual outputs, exploring its application in content creation and business. Custom GPT and Agentic 2. AI Graphic Tool for Image and Video generations. Participants will use AI these tools to create customized visual elements, such as icons, illustrations, logo design and promotional materials; as well as AI in Animation for Business use. 3. Use of AI for Lead Magnet and Market Funnel creation for Customer Acquisition and business outreach 4. IIT Bombay Campus Immersion: Participants benefit from the vibrant academic atmosphere, which enhances the educational experience. Group Practice and related activities are designed to simulate real-life applications, allowing participants to work collaboratively. This direct engagement helps solidify their understanding of AI and how to effectively use it in various professional settings. Note 1. Hands on work requiring use of the internet: We shall endeavor to provide internet access to all participants. However as a force majeure eventuality, you may expect internet outage or unstable connection for a brief period or the whole session. You are thus strongly advised to ensure internet provision for yourself using your phone hotspot, or any other device. Note 2. The course is largely based on free access AI tools. However for advanced use of AI tools requiring paid subion - individuals are required to use their own funds/resources to access paid subion tools / features. The course covers knowledge and information about the use and benefits of such tools, but does not cover or commits to providing free access to these.

Other programs in this subject area you might find useful

Same topic, Similar duration - Broader exploration across all institutes

Contact us for the further details

Speak with an Advisor

  1. Pedagogy (case method, experiential learning, coaching, simulations)
  2. Target Audience
  3. Programme Objective
  4. Testimonials
  5. Brochure

Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Indian Institute of Technology Bombay

Executive Education Office

Prof R Sandesh
9833181107
NA
https://www.iitb.ac.in
Mumbai, India

Tell us about your program enquiry

Fill out the form below and our team will get back to you within 24 hours.

Fundamentals Of AI For Entrepreneurs, Corporates & Professionals | IIT Bombay