Programme Content
Delivered fully online and self-paced, this course guides you through several in-depth modules (each approximately four to six hours) that combine faculty video lectures, structured worksheets, real-world case examples, and hands-on opportunity-evaluation exercises. As you move through the course, you’ll examine where opportunities come from, analyze unmet needs and market dynamics, and apply frameworks built on Wharton research to sharpen and compare your ideas.
You’ll work through structured assessments that help you gauge demand, feasibility, risk, and personal fit; practice using tools for defining customer needs and testing assumptions; and refine your concepts through iterative analysis and low-cost experimentation. Throughout the experience, you’ll build a prioritized set of opportunities grounded in evidence rather than intuition, along with a clear rationale for which ideas merit further development or action.
This is the second of three courses that comprise Wharton Online’s Entrepreneurship Certificate . The certificate is earned by completing all three:
Each course may be taken individually, but together they form a comprehensive progression — from building an entrepreneurial mindset and understanding your path, to identifying and validating opportunities, to implementing ventures through teams, boards, investors, and partners.
Completing all three courses not only deepens your entrepreneurial capabilities; it also earns you the Entrepreneurship Certificate, recognizing your ability to move from inspiration to opportunity to implementation.
