Programme Content
Disclaimer: The list of assignments mentioned is indicative and may be modified as per the requirements and discretion of the Programme Coordinator
What are digital products and tech products?
Various industries in which these are used – IoT, apps, product, and servicePlatform – layers of product
What is a product?
Product management – Skills required, hierarchy, and job descriptionTypes of PM across industry.
Learning Outcomes
Understand career landscape from a Tech Product Management perspective
2. Product IdeationDisclaimer: The list of assignments mentioned is indicative and may be modified as per the requirements and discretion of the Programme Coordinator
Pain point -> Reason -> Need -> Solution -> Benefit
How to arrive at product from solution (Miro)
Market map
Market sizing
SWOT
Learning Outcomes
Understand framework and approaches when building a new product.
3. Product StrategyDisclaimer: The list of assignments mentioned is indicative and may be modified as per the requirements and discretion of the Programme Coordinator
Product lines and product portfolio
Entry strategy – TG
Form of delivery
What else you need to aid the product differentiation/USP – differentiated features, better pricing, efficient way of doing the same/routine things
Defining success metrics (KPIs)
Learning Outcomes
Understanding stakeholders’ needs/wants to suit different forms of delivery.
To develop a connected ecosystem of tech products to power the entire business.
To define high level features of tech products.
Disclaimer: The list of assignments mentioned is indicative and may be modified as per the requirements and discretion of the Programme Coordinator
Phases of the product – Minimum Viable Product (MVP) and beyond
Quick and dirty iterations or more matured Minimum Marketable Product (MMP)
Writing user stories
Coming up with style guide for your product (Figma)
Learning Outcome
To understand prioritization, planning, sequencing, resource allocation/requirements, build timelines, cost-benefit analysis.
Disclaimer: The list of assignments mentioned is indicative and may be modified as per the requirements and discretion of the Programme Coordinator
Doing the UX research
UX designs (wireframes)
UI design
Learning Outcome
Understand visual aspects, front-end of tech products.
Disclaimer: The list of assignments mentioned is indicative and may be modified as per the requirements and discretion of the Programme Coordinator
Creating technical tasks (engg. manager)
Writing test cases
Execution – Agile method; Scrum/Kanban process (JIRA, Asana).
Development environments – Development, staging, production, build, quality assessment, and release
Integrating third-party applications
Reading API documentation
Learning Outcome
Understand development, execution, timeline adherence, sprint management, team management, and fixing delays.
To understand tech development and deployment pipeline, and processes.
Disclaimer: The list of assignments mentioned is indicative and may be modified as per the requirements and discretion of the Programme Coordinator
Marketing automation tools - WebEngage
Learning Outcome
Understand how to promote and market tech products, customer engagement, branding, positioning.
Disclaimer: The list of assignments mentioned is indicative and may be modified as per the requirements and discretion of the Programme Coordinator
Defining what user data we need to capture
Web analytics setup and usage
Tools – Google Analytics, Mixpanel, etc.
Use of tools like ChatGPT or GitHub Copilot to help draft user stories, acceptance criteria, and break down product features into dev tasks.
Open AI's PMF pivot in B2B
Learning Outcome
Decide what types of data must be captured and know which web analytics tools can be used for the same purpose.
Disclaimer: The list of assignments mentioned is indicative and may be modified as per the requirements and discretion of the Programme Coordinator
Using the database to fetch the desired data and doing analysis (SQL)
Learning Outcome
Analyse the captured data
Disclaimer: The list of assignments mentioned is indicative and may be modified as per the requirements and discretion of the Programme Coordinator
Reporting the success KPIs and other input/output KPIs; lead/lag KPIs
Learning Outcome
Gauge product performances, alignment with business goals
Disclaimer: The list of assignments mentioned is indicative and may be modified as per the requirements and discretion of the Programme Coordinator
How to evaluate the product market fit?
Pivoting the product/business
Learning Outcome
Understand product revamp
Disclaimer: The list of assignments mentioned is indicative and may be modified as per the requirements and discretion of the Programme Coordinator
Recommendation for cross-selling/up-selling
Search bar recommendation
Chatbot efficiency building
Learning Outcome
Understand how to bring efficiency and data intelligence to optimize product performance.
Disclaimer: The list of assignments mentioned is indicative and may be modified as per the requirements and discretion of the Programme Coordinator
Operations automation
Customer grievances redressal system automation
Digital platforms/apps business review
Learning Outcome
Understand non-core functions to support tech product operation, building product approaches to support functions around core offerings.
Disclaimer: The list of assignments mentioned is indicative and may be modified as per the requirements and discretion of the Programme Coordinator
Bring Your Own Product (BYOP)
Learning Outcome
To apply the in-class learning in real world, to solve associated problems and address challenges while building a tech product from scratch.
Disclaimer: The list of assignments mentioned is indicative and may be modified as per the requirements and discretion of the Programme Coordinator
16. Assignments/Case Studies/ProjectsDisclaimer: The list of assignments mentioned is indicative and may be modified as per the requirements and discretion of the Programme Coordinator
Global organisations such as Google, Amazon, Meta, Netflix, Microsoft, and others will be discussed through in-class examples and case discussions.
Candidates will engage in the identification of:
Interesting contemporary organisations and new-age start-ups offering digital or software-based products and platforms
Competitive analysis of a flagship product, platform, or selected offering from the portfolio
Feature updates, additions, or modifications
Version updates and product extensions will be developed by incorporating user feedback and identified pain points, followed by the presentation of feasibility and business viability of the proposed improvements.
