Executive Programme in Sales & Marketing (Batch 07)

The Executive Programme in Sales and Marketing, offered by IIM Indore, is an extensive, 12-month programme designed to provide a comprehensive and deep dive into the multifaceted world of sales and marketing. The curriculum is tailored for working professionals, covering foundational concepts through pre-module content such as marketing mix, consumer behavior, and digital marketing strategies. It progresses into advanced topics under various sections including Product Brand & Pricing Management, Advanced Digital Marketing & Analytics, and Sales & Distribution Mastery, utilizing cutting-edge tools like Hootsuite, Google Ads, and Salesforce to enhance learning.

The program integrates practical insights with theoretical knowledge through a mix of asynchronous pre-modules and live online classes, ensuring participants can apply their learning in real-world scenarios. Key areas of focus include innovative digital marketing techniques, strategic marketing planning, and the integration of the latest technologies such as AI in marketing practices.

This robust curriculum is designed to equip professionals with the skills needed to excel in today’s dynamic marketing landscape, enhancing their capabilities in strategy formulation, customer engagement, and digital transformations.

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The pedagogy will be highly interactive. It will leverage use of technology. It will consist of a judicious blend of lectures, sync, real life case studies, quizzes and group based exploratory project work