Executive Programme in Marktech and AI Driven Marketing

The Executive Programme in MarkTech and AI-Driven Marketing provides participants with a thorough understanding of MarkTech and AI tools, empowering them to effectively utilize these technologies within the marketing sector. Tailored for professionals eager to remain at the forefront of the dynamic marketing landscape, this programme imparts essential knowledge and skills needed to harness technology and AI for a competitive advantage.

Participants will explore key topics such as customer acquisition, automation, customer lifecycle management, and digital transformation strategies, gaining valuable insights into optimizing marketing efforts with innovative tools. Emphasizing practical application and industry relevance, this programme equips marketing professionals to successfully navigate the digital era and enhance their marketing effectiveness.

Programme Content

Marketing in a Digital World

Introduction to AI ML in Marketing

Understanding Customer Lifecycle Acquisition, Management and Retention

Marktech and AI in Customer Acquisition: STP, Email, Digital Marketing, Social Media and Programmatic Advertising

Marktech and AI in Customer Management: CRM, Predictive Analysis, Customer Service, Customer Experience and Personalization

Marketing Analytics and Decision Making

Content Generation, Digital Assets, ARVRXR and UIUX Elements of Customer Experience

Ethics and Legal Aspects of Marktech Applications

Digital Transformation Strategy

Note:- Courses are subject to change at IIM Indores discretion.

Programme Details

Duration: 12 months

Programme Schedule: March2025- March 2026

On-campus module:

Mumbai Campus (Non-Residential): 2 days duration around 8 sessions

Indore Campus (Residential): 3 days duration around 12 sessions

One or two sessions from some of the courses will become part of the on-campus orientation module. In case the on-campus module is not conducted, the same will be included in the total number of sessions.

The programme duration may be slightly extended due to issues like faculty unavailability and gazetted holidays on the session days.