Indian Institute of Management Calcutta

Executive Programme in Integrated Retail Management (EPIRM)

Indian Institute of Management Calcutta

Functional Programmes

About Programme

The program is designed for current and aspiring professionals in retail industries across various functions. It provides participants with immersive exploration of the evolving world of retail, from foundational marketing concepts to cutting-edge innovations driven by technology and consumer behavior. The programme aims to equip participants with a holistic understanding of how retail strategies are shaped, stores are designed, channels are chosen, and shopper experiences are curated across physical and digital environments. By the end of the programme, participants will be able to critically evaluate retail formats, understand the strategic role of marketing and communications, appreciate the impact of AI and analytics, and apply customer-centric thinking to drive innovation and performance in retail.

Programme Content

Module I – Introduction to Retailing1Fundamentals of Retail Marketing2.Retailing Challenges in India3Fundamentals of Retail OperationsModule II – Managing Retail Formats4Retail Formats from Hypermarkets to Pop-Ups5The Rise of Omnichannel: Retail, E-tail, Social, and Beyond6Choosing the Right Strategy: Physical vs Digital vs Phygital7The Future of Retail ExperienceModule III – Retail Innovations and Shopper Marketing8Assessing and Influencing Store Format Patronage9In-Store Consumer Behaviour10Understanding the Digital Consumer Journey11Crafting Effective Shopper Marketing Processes12Leveraging Social Media to Influence Shopper13Retail Market Research and Retail AnalyticsModule IV – Retail Distribution14Logistics and Supply Chain Management in Retail15Operational Excellence in Retail IndustryModule V – Product Assortment Planning16Merchandising and Buying17Optimize product assortments18Sales Forecasting19Manage sales promotionsModule VI – Store Location and Design Strategy20Choosing the Right Store Location21Store Layout and Design: Creating Immersive Spaces22Space PlanningModule VII – Managing the Retail Mix23Understanding Consumer Behaviour and Creating Customer Value24Marketing Strategy to Differentiate in a Crowded Retail Market25Managing Products and Categories for Growth26Pricing Strategies for Profit Maximization27Managing Servicescapes to Create Memorable Experiences28Building and Managing Retail Brands & Private LabelsModule VIII – Retail Communications in a Hybrid World29The Power of Retail Media: Owning the Shelf and the Screen30Retail Communications Mix for In-Store CommerceModule IX –AI in Retail Decision Making31Predictive & Prescriptive Analytics for Retail Leaders32Digital Transformation and AI in Retail33Personalization at Scale: From Data to Delight34Designing Immersive Luxury Brand Experiences35Using AI for Dynamic Retail PricingModule X – Financial Metrics in Retail36Retail Financial Strategy & ROI37Managing Retail MetricsModule XI – Digital and Social Commerce38E-Commerce & Quick commerce Strategies39Social commerce40Case Studies in Digital commerce

Alumni Benefits

LDP participants who complete the programme successfully become the Alumni of IIMC Executive Education, which currently has over 35,000 members.
LDP Alumni are given an email-id in the IIM Calcutta domain.
LDP Alumni can register in the IIM Calcutta Alumni portal either with this email-id or with their personal email-ids. The IIM Calcutta Alumni portal is a common platform for Alumni of all programmes of the Institute to interact with each other and stay connected with the Institute.
The Institute shares newsletters, important news and articles about the Institute and its activities, the achievements of the Institute's faculty, staff, students and alumni, upcoming events and programmes etc., on the portal.
Alumni can post their achievements, write about jobs or LIVE project opportunities for other alumni to see.
The IIM Calcutta alumni network can also be accessed on mobile phones through the mobile app.
Executive Education Alumni are entitled to a discount of 5% on the programme fee if they opt to do another LDP.
By using the different features of the IIM Calcutta portal, alumni across programmes can engage with each other in many meaningful ways. It is up to the alumni themselves to leverage the platform

Pedagogy

Pedagogy

The pedagogy will be highly interactive. It will leverage use of technology and will consist of, depending on the subject, a judicious blend of lectures, real life case studies, quizzes and assignments.

On – Campus visit will include sessions on aspects which require greater face to face interaction and access to other subject experts at IIM Calcutta.

The pedagogy will be highly interactive. It will leverage use of technology and will consist of, depending on the subject, a judicious blend of lectures, real life case studies, quizzes and assignments.

On – Campus visit will include sessions on aspects which require greater face to face interaction and access to other subject experts at IIM Calcutta.

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Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Indian Institute of Management Calcutta

Executive Education Office

NA
9652950077
mailto:[email protected]
https://www.iimcal.ac.in
Kolkata, India

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Executive Programme in Integrated Retail Management | IIM Calcutta