Executive Programme in Healthcare Services Management (Batch 3)

The Government of India is relentlessly focussing on enhancing the health service delivery, which is an important aspect of public systems. Its recent initiatives have emphasized the provision of affordable, accessible, and quality healthcare services through programs such as Ayushman Bharat Digital Mission (ABDM), Health Identification- Ayushman Bharat Health Account (ABHA), Telemedicine Practice Guidelines, etc. Further, there is an increased focus on standardization and quality certifications by the Government such as the Clinical Establishments (Registration and Regulation) Act, 2010. These initiatives can significantly affect how the health services should be delivered both in private and public sectors. These aspects also warrant that the doctors, leaders, managers and administrators need to understand the managerial dynamics of delivering effective and efficient healthcare services on a sustainable basis.

The core contents of the programme will include topics that will enable the doctors, leaders, managers and administrators to understand the managerial aspects of delivering effective and efficient healthcare services to the patients. While the content below are provided in terms of functional, it will be ensured that participants understand the interlinkages and interrelationships between the functions and are able to view organization as a ‘whole’.:

1. Principles of a robust healthcare system and reviewing the paradigm-shift in health service industry

This introductory module will focus on the profile of the Indian healthcare industry and provide a broad perspectives on the dynamic changes occurring in the industry. This will also further the comprehension of a patient-centric healthcare in the changing face of healthcare delivery in India.

2. Service quality management

In this module participants will understand how services are different from manufacturing. Some differences would be participation of the customer, intangibility and simultaneity. The participants will dwell on the patients’ perspectives about service quality which will have implications for design and delivery of healthcare services.

3. Operations management

This module deals with optimal utilization of resources to ensure effective efficient healthcare services. Some of the topic covered in this module would be Hospital, operations, planning, process, analysis and control, scheduling capacity, planning and inventory management

4. Financial management in healthcare

Topics covered in this model would focus on enabling the participants to understand financial management and its various aspects in healthcare service delivery and to assess the risks and returns associated. They would include financial analysis, levers of financial control, cost, cost, control areas and evaluation of new investment opportunities.

5. Marketing of healthcare services

This module will dwell on taking a customer centric approach that is orienting organizational activities around customer needs. Given the current scenario we will cover topics related to digital marketing, In Healthcare. The module will also cover development and delivery of value to the customers and balancing customer satisfaction with financial sustainability.

6. Data analysis for healthcare management

These topics would provide understanding of the importance of analysis of data for effective healthcare service delivery. Specifically the topics would focus on database decision making for example to deliver quicker treatment to the patients to improve usage of hospital facilities, to help in effective planning of services.

7. Strategic management

The topics covered under this module would focus upon leadership and its role in formulating vision mission and overall business strategy of healthcare services. Further the focus would be on incorporating policy dynamics into organization, strategy and implementation for successful healthcare service delivery. The module will also dwell on issues related to medicolegal aspects such as medical negligence and consumer protection.

8. Technology and health care

This module will dwell on adoption of technological advancement for patient centric care, including the use of artificial intelligence, machine, learning, and other aspects of information technology applicable in healthcare services for example, electronic health records, remote patient monitoring and telemedicine while addressing the concerns regarding data, privacy and security.

9. Organizational behaviour and Human Resource Management

Human Resources are critical for delivery of healthcare services. This module will deal with topics of individual and organizational performance, enhancing commitment towards the organization, managing teams and subordinates, and organizational communication and persuasion.

The programme aims to impart training to healthcare providers and those involved in managerial roles in organizations involved in health service delivery across private and public sectors. The focus of the programme will be on understanding the implications of the dynamic changes being envisaged in the healthcare system and how to deliver patient centric care to ensure quality health care in the Indian context.

The USP of the program include comprehensive coverage of the following critical areas:

IIMA Alumni Status:

IIMA Alumni Association: Participants who are attending short-duration Executive Education Programmes for the first time, on or after April 1, 2012, will have to attend for a total of 21 days in one or more programmes in order to be eligible for alumni status and alumni identity card, both of which will be awarded on the payment of a one-time alumni fee of INR 10,000/- + GST.

The lead learning tool will be case studies which will be supplemented with lectures, group exercises/projects and presentations.

This programme is designed for middle and senior level professionals in healthcare delivery across private and public sectors. Those who are involved in managing healthcare facilities, heading functional/departmental units or aspire for establishing and delivering effective healthcare services can be benefitted from this programme.