Programme Content
Basics - What is entrepreneurship? What is a product? Difference between product and service?
Healthcare problems and unmet need- Current health-related challenges-pre and post pandemic, existing solutions, product, and service requirements
Empathy, Personas, User Stories - stepping into consumers' shoes and understanding medical issues
Identifying New Opportunities in Healthcare Innovation using Data - market gap
Understanding healthcare policies and strategies
Market Research for Healthcare Product or Service Development - How to conduct market research?
Idea Generation & Need Analysis - Source, evaluate ideas
Conception of Healthcare Products: The Doctor's Perspective
Concept testing using Surveys - Customer Discovery: template, evaluate the value proposition
Design Thinking for B2C, B2B Products and Services
Competition Analysis and Product Market Fit
Product Design Process - 7 Stages
Healthcare Product Specifications and Feature-I
Healthcare Product Specifications and Features-II (Contd.)
Visual Design Elements - Branding elements
User experience (UX) and User Interface (UI) design
Introduction to Medical App Development
Quality Engineering and Iterative design optimization. Design for Manufacturing
Computational Tools used in Design and Analysis of Healthcare Products
Minimum Viable Products (MVP)
Types of MVP
Prototype development for Physical and Digital Healthcare Products, and Services
Wireframing
Manufacturing Techniques - Additive (3D Printing), Subtractive, biochemical, multi-scale
Material Selection for Healthcare Product Prototyping
Role of Robotics and Automation in Prototyping
Prototype Functionalization using Electronics and Instrumentation, Role of AI/ML
Prototype-to-Product and Mass Production
Medical App Prototyping- Hands-on on Figma
Usability Testing
Simulated Test Marketing
Beta Testing
Material Testing and Characterization
Role of AI/ML in Healthcare Product Development and Testing
Ethics, Testing on Animal Models and Human Subjects
Clinical Testing Methods
Regulations and Standards: ISO
Branding, Brand Awareness, Consumer Brand Knowledge
Human Behaviour Management
Product-line Decisions (extension, reduction), Product Category expansion
Pricing Model and Strategy
Segmentation | Target | Positioning
Sales Forecasting
Distribution Channels
Lead Generation-Role of Contacts and Social Media
Customer Acquisition and Retention
Introduction to Business Model Canvas
Funding Requirement and Avenues
Team Building and Collaborations
Intellectual Property and Trademarks
Ethical and Legal Implications in Healthcare Industry
Market Competition and Creating Barriers to Entry
Deployment and Distribution Strategy
Launching of Start-up: Rules and Steps
Scale-up Model and Sustainable Growth Plan
Healthcare Quality Management
Bootstrapped development of 1 Product per team (5-10 students), with a tested deployment, marketing, and go-to-market commercialization plan. It will include expertise from local hospitals.
