Programme Content
Module 1: Foundations of Data-Driven and AI Product Management.
Basics of Data - Data Governance Frameworks
Basics of AI - Strategic Role of AI is reshaping Product Differentiation
Basics of Gen AI - Generative AI for ideation and Innovation
Understanding Demand Dynamics: Value Proposition, Business Opportunity, and Strategic Variables
Understanding Supply Dynamics: Cost Structure, Deep Capital and Innovation, and Business Models
Sustaining Business in Competitive Markets: Market Structure, Product Management, and Pricing Strategy
Module 2: Understanding the Customer: Customer Research and Design Thinking [Part-1]
Overview to Research Methods
Quantitative Research: Experiment (AB testing, funnel testing) & ANOVA - Surveys
Qualitative Research Methods - Interviews
Using Design Thinking framework for Identifying Customer Dos
Module 3: Understanding the Customer: Customer Research and Design Thinking [Part-2]
Introduction to Python / R
Python Use cases - Exploratory Analytics, Graphs & Plots
Conjoint techniques (with live data and R or Python)
Regression techniques (with live data and R or Python)
Clustering techniques (with live data and R or Python)
Module 4: Building Product Market Strategy
Marketing strategy and marketing plan
Lead generation and decoding the customer journey
Concept testing and product development in B2C
Media Mix, messaging and communication - Packaging, bundling
Managing channel partners and affiliates
Pricing models
Module 5: Defining User Experiences - Tools
Building User Experience - AI in Customer Experience and Personalisation
Building Customer engagement and retention strategies: Case Study
Building Trust - Cyber Risk Management
Tableau Session
Module 6: Agile and Lean Product Development
Agile Product research and development
Agile development methodologies
Scrum Product Backlog and Estimation : Epics, AI driven User Stories, Features
Digital Product Testing and Support
Tools and metrics for program management: Jira
Module 7: Launching a Winning Product - Scaling Up
Sales forecasting, marketing budgeting and ROI
Product Marketing Metrics and ROI: Lifetime Value, CAC, Conversion Ratios
Scaling up a Business: Framework and Metrics
Cost Management
Pitching a product/Corporate Finance
Negotiation and Persuasion Strategies
Module 8: Digital Products and Platforms
Products and Platforms - Concepts and Business Models
Disruptive Business Models in a Digital Economy (B2B, B2C,B2B2C)
Legal Compliance and IPR for Digital and Technology Products/Services
AI Ethics and Responsible AI
Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/modified/ adapted to fit the total
programme hours.
The primary mode of learning for this programme is via live online sessions with faculty members.
The session recordings may be made available on the LMS portal in a non-downloadable format for a limited period subject to the condition of faculty discretion regarding the allowance of recordings of their classes.
The in-campus modules are subject to the conditions/ unavoidable circumstances that prevail at the given point in time.
Campus immersion will take place at the IIML Noida campus.
