Indian Institute of Technology Delhi

Executive Programme in Brand Management (BM Batch 5)

Indian Institute of Technology Delhi

eVIDYA

About Programme

The Executive Programme in Brand Management by CEP, IIT Delhi is designed to help professionals master the art and science of building strong, impactful brands. Delivered by IIT Delhi faculty and seasoned industry experts through live online sessions, the programme offers an immersive and industry-oriented learning experience. The curriculum blends lectures, tutorials, real-world case studies, discussions, and projects to provide participants with practical insights and hands-on exposure to contemporary branding challenges. By equipping learners with core concepts, frameworks, and applied strategies of brand management, the programme prepares them to analyse diverse business contexts and craft brand strategies that leverage both organisational strengths and market opportunities. Participants who successfully complete the programme will gain a competitive edge in careers spanning marketing, product management, retailing, and entrepreneurship. The course also empowers academicians to enrich their teaching and research with practical perspectives on branding.

Programme Content

1. Introduction to Branding

Evolution and Concepts

Emerging Trends in Branding

2. Brand Management Framework Components

Overview of Inputs and Outputs

Understanding Brand Positioning and Brand Equity

Analysing Brands Through the Framework

3. Consumer Behaviour and Marketing Warfare Strategies for Branding

Understanding Consumer Behaviour and Segmentation Strategies

Strategic Square

4. Brand Communication

Visual Merchandising

Integrated Marketing Communication

PR Strategy and Stakeholder Engagement

Experiential and Event Marketing

5. Branding Challenges

Potential Pitfalls in Branding a Product

Bottlenecks and Critical Decision Points

Sustaining Brands

6. Brand Innovation and New Product Development

Brand Innovations at Different Stages of the Product Lifecycle

7. Strategic Brand Management

Branding Strategies

8. Brand Repositioning

Evaluating Brand Positioning

Strategies to Reposition a Brand

9. Luxury Brand Management

Overview of Luxury Brands and Their Perceived Value

Branding Strategies in the Luxury Industry

10. Global Branding

Building Multi-National Brands

Global Branding Strategies

Global Brand Portfolio

11. Digital Branding – Concept Introduction

Leveraging Digital Channels for Brand Building

Overview of Digital Marketing Tools

AI-Driven Branding and Predictive Analytics Overview

12. Brand Management Framework

Developing a Brand Using the Brand Management Framework

13. Brand Hierarchies and Portfolios

Defining Hierarchy of Brands

Product and Brand Portfolios

14. Brand Associations

Understanding Brand Classification

Brand Molecule

15. Brand Leadership and Organisational Culture

Strategies for Brand Leadership and Growth Sustainability

Community Building and Brand Advocacy

Internal Marketing and Integration of Organisational Culture with the Brand

16. Capstone Project

Synthesis of Programme Learnings into a Brand Building Capstone Project

Programme Audience

Eligibility Criteria

Graduates (10+2+3) from a recognised university (UGC/AICTE DEC/AIU/State Government/recognised international universities) in any discipline.

Programme Benefits

E-Certificate Of Completion From CEP, IIT Delhi

Flexibility In Learning: Online Classes On Weekends

Insights Tailored To Industry Needs And Trends

Learning Through A Real-world, Case Study-based Approach

Capstone Project For Hands-on Problem Solving

Peer-to-peer Learning And Collaboration

Rigorous Curriculum Developed In Collaboration With IITD’s Faculty

Bridging Theory With Practical Application For Real-world Impact

Testimonials

"I am deeply grateful to IIT Delhi for its invaluable support in my journey of learning, skill enhancement, and career growth. The programme, guided by esteemed professors and guest lecturers, offered profound insights into marketing and brand dynamics. This transformative experience gave me fresh perspectives and helped unlock my true potential in a field I deeply cherish."

Anonymous

"Reflecting on my journey through the Executive Programme in Brand Management at IIT Delhi, I feel truly grateful. The comprehensive curriculum and innovative teaching methods strengthened my understanding of brand strategy and management. The professional development guidance I received further empowered me to showcase my skills with confidence. This enriching experience has prepared me to excel in my field."

Anonymous

"The EPBM by CEP, IIT Delhi was an outstanding learning experience. The faculty addressed my queries effectively and ensured a seamless learning journey. I especially appreciated the well-structured curriculum and the high-quality learning materials. Jaro Education also provided excellent support throughout the programme. I look forward to exploring future learning opportunities with IIT Delhi"

Anonymous

Testimonial Source

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Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Indian Institute of Technology Delhi

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Executive Programme in Brand Management | IIT Delhi