Programme Content
Product Management
Skills required, Hierarchy, Job description, Types of PM across industry, Intro to Product Management Tools
2. Product StrategyDetails
Product, Service, Platform – layers of product, what is a product? Difference between product, service and platform? Minimum Viable Product (MVP), Product Lines & Product Portfolio, Defining Product Vision and Mission, Creating a Product Roadmap,
Product Strategy – Product Mix, Marketing Mix, Marketing Plan and Marketing Strategy, B2B vs. B2C strategy for products, services and platforms, Competitive Analysis and Benchmarking
New Product Development
Stage gate process, Hardware vs. Digital product development, Do’s and Don’ts of NPD process, Cross-functional team collaboration, Lean and Agile methods, Product Development Lifecycle, Non digital Products development
4. Product Design and DiscoveryDetails
UI/UX for PM – Product specifications and features , Visual Design Elements
UI/UX for PM – User experience (UX/UI) design, Introduction to Software Tools
UI/UX for PM – A/B testing, Feedback Loop, Prototype development for Digital Products
Design Thinking – for products, services and platforms
Design of Non Digital Products
Details
Functional Testing: Ensuring the product performs as intended, Non-Functional Testing: Assessing performance, usability, and reliability, User Acceptance Testing (UAT): Testing by end-users to ensure it meets their needs, Regression Testing: Verifying that new changes haven’t adversely affected existing features,Stress and Load Testing: Evaluating product performance under extreme conditions
Overview of popular testing tools (e.g., Selenium, JIRA, TestRail), Use of version control and integration tools in testing, Emerging technologies in testing like AI and machine learning, Successful product validation and testing strategies, Documentation for compliance for audits and certifications
Definition and stages of the product lifecycle
Introduction, Growth, Maturity, and Decline, Importance of understanding the product lifecycle for strategic planning, Relationship between product lifecycle and product line management, Product Line Decisions – Line stretching, Line Pruning, Line Filling, Upward, Downward and Two-way decision strategiesManaging Product Lifecycle, Life cycle of digital and nondigital products
7. Product EngineeringPhases of Product Engineering
Product Ideation, Product Architecture, Product Migration and Porting, Technical support
8. Product Marketing and LaunchProduct Launch Steps and Timing –
Product Launch process, Marketing Do’s and Don’ts, STP strategies, Target Marketing, Go to Market Strategy, Analytics-based decision making
9. Product AnalyticsDetails
Data Science Analytics for Product Decision Making, Marketing Analytics, Identifying high-value customer segments, Predictive modelling for customer behaviour and preferences, Competitive pricing analysis using market data, Revenue optimization through pricing experiments and A/B testing, Predicting product success and market demand with data models, Key concepts: Big Data, Machine Learning, Predictive Analytics, and AI
10. Product Growth and ScalingProduct Monetization Frameworks and Strategies
Acquisition and Retention strategies, Action plan for sustained growth
11. Product MonetizationProduct Monetization Frameworks and Strategies
Monetizing current and potential users, Revenue Models and Pricing Strategies, Evaluating and Optimizing Revenue Streams
12. Product LeadershipProduct Leadership Frameworks and Strategies
Strategic, People and Execution Leadership, Building a Product Vision and Culture
13. Tools covered