Programme Content
Programme Module
1Module 1 (3 Hours)
Introduction to Marketing and Integrated Marketing Communication
Traditional vs Digital Communication Channels
Introduction to Digital Marketing
Strategic Digital Marketing Plan and Sales funnel (ToFu, MoFu, BoFu)
Objectives
Target Audience
Media
Message
Budget
Impact
2Module 2 (3 Hours)
Website Design for project work
Tracking Website Traffic through Google analytics 4
Content and Blog writing for Website
3Module 3: (4.5 Hours)
Design and launch of Google Search Ads
Design and launch of Google Display Ads
4Module 4: (3 Hours)
Search Engine Optimisation (SEO)
SEO Audit
On Page Keywords
Off Page Link building
Tools Google Keyword Planner, SEMrush
Campaign Tracking Google Tag Manager
5Module 5: (3 Hours)
Consumer journeys and Channel Attribution in Google Analytics 4
Video ads on YouTube for Brand Awareness
6Module 6
Social Media Marketing (1.5 Hours)
Creating and managing social media Pages
Creating and Managing Brand communities
Social Media Planning and Scheduling
Landing page design
Paid Campaigns for Lead Generation and Sales on social media (6 Hours)
Facebook Ads
Instagram Ads
Twitter Ads
LinkedIn Ads
Remarketing and Retargeting campaigns on Facebook and Google (1.5 Hours)
7Module 7 (3 Hours)
Nurturing your leads for Sales
Email Marketing WhatsApp marketing
Effective copywriting for successful email campaigns
Nurturing email Subscribers and leads
Lead conversion
8Module 8 (3 Hours)
Performance Evaluation of Campaigns
Click through rate (CTR), Cost per click (CPC), Cost per lead (CPL), Cost per acquisition (CPA)
Starting up Managing - Digital Marketing Agency
Project presentations
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