Programme Content
Industry Analysis and Positioning
Economic frameworks for analyzing industry structure
How competitive position drives firm performance
Competitive Advantage, Sustainability, and Entry
Capabilities and assets as sources of advantage
Effects of competition on sustainability and entry decisions
Corporate Strategy
Resource allocation and coordination across business units
Determining optimal scope: diversification and vertical integration
Organizing and managing multiunit companies effectively
Strategic Planning
Defining long-term strategic objectives and initiatives
Translating objectives into actionable execution plans
Strategic Implementation
Linking competitive strategy to organizational structure and resources
Mechanisms for effective execution and alignment
New Venture Strategy
Analyzing new business opportunities
Anticipating competition for products and markets that do not yet exist
Artificial Intelligence and Technology in Strategy
Leveraging AI tools, including large language models, in strategic decision-making
Understanding the impact of technology shifts on industry and firm strategy
Strategic Thinking and Decision-Making
Developing and evaluating creative strategies
Applying decision models and avoiding common decision traps
