Programme Content
Healthcare Economics
Economics and Statistics of Health
Health Capital and the Demand for Health
Socio-Economic Status and Health
Health Insurance - Moral Hazard, Adverse Selection, Social Insurance
Behavioral Economics of Health
Health from Economic Development Perspective
Public Health Externalities
Technological Innovation in Healthcare
Economics and Statistics of Health
Health Capital and the Demand for Health
Socio-Economic Status and Health
Health Insurance - Moral Hazard, Adverse Selection, Social Insurance
Behavioral Economics of Health
Health from Economic Development Perspective
Public Health Externalities
Technological Innovation in Healthcare
Financial Management in Healthcare
Introduction to Financial Management
Key Financial Ratios
Understanding P&L, Balance Sheet & Cash Flow Statements
Capital Budgeting & Working Capital Management
Business Valuation
KPIs for Hospital Financials
Key Metrics for Hospital Health
Hospital Cost Control Management
Hospital Business Valuation
Introduction to Financial Management
Key Financial Ratios
Understanding P&L, Balance Sheet & Cash Flow Statements
Capital Budgeting & Working Capital Management
Business Valuation
KPIs for Hospital Financials
Key Metrics for Hospital Health
Hospital Cost Control Management
Hospital Business Valuation
Sales & Marketing Strategy in healthcare
Marketing Fundamentals
Key Product Features & Differentiators
Product Pricing
Marketing Campaign Planning
Measuring Marketing Effectiveness
Building & Maintaining Client Relationships
Contemporary Hospital marketing
Customer Value Creation & Building Customer-Centric Approach
Healthcare Product Positioning
Measuring Marketing Effectiveness
Sales Processes, Channels & Techniques for Healthcare
Hospital Branding and Positioning
Digital Marketing in Healthcare
Ethical Considerations in Hospital Marketing
Marketing Fundamentals
Key Product Features & Differentiators
Product Pricing
Marketing Campaign Planning
Measuring Marketing Effectiveness
Building & Maintaining Client Relationships
Contemporary Hospital marketing
Customer Value Creation & Building Customer-Centric Approach
Healthcare Product Positioning
Measuring Marketing Effectiveness
Sales Processes, Channels & Techniques for Healthcare
Hospital Branding and Positioning
Digital Marketing in Healthcare
Ethical Considerations in Hospital Marketing
Organization Behaviour and Human Resource Management
Hospital Manpower Planning
Clinician Compensation Strategy
Manpower Analysis & Productivity
Leadership development and high potential Employee management
Managing Human Resources for Enhancing Performance
Labour Law Compliances related to Healthcare & Industrial Relations
Employee Branding
Effective communication with internal and external stakeholders
Managing negotiations
Communication in crisis situations
Hospital Manpower Planning
Clinician Compensation Strategy
Manpower Analysis & Productivity
Leadership development and high potential Employee management
Managing Human Resources for Enhancing Performance
Labour Law Compliances related to Healthcare & Industrial Relations
Employee Branding
Effective communication with internal and external stakeholders
Managing negotiations
Communication in crisis situations
Operation Management and Process Analysis
What is Operations
Aligning Operations and Strategy
Introduction to Process Metrics & Process Typology
Theoretical Flow Time and Critical Path/Activities
Process Capacity and Bottleneck Resources
Managing Predictable & Unpredictable Variability
Lean Operations
Process Control
Patient Care Services - OPD/IPD
Key Operational Performance Indicators
Quality Standards & JCI NABH
Medical Compliances & Infection Control
Clinical Outcomes & Clinical Processes - Medical records Management, BMWM, Bio Medical Engineering
Nursing Excellence - Manpower Planning & Deployment
Nursing Operational Performance Indicator
Nurse Patient Communication
Risk Assessment & Facility Management
What is Operations
Aligning Operations and Strategy
Introduction to Process Metrics & Process Typology
Theoretical Flow Time and Critical Path/Activities
Process Capacity and Bottleneck Resources
Managing Predictable & Unpredictable Variability
Lean Operations
Process Control
Patient Care Services - OPD/IPD
Key Operational Performance Indicators
Quality Standards & JCI NABH
Medical Compliances & Infection Control
Clinical Outcomes & Clinical Processes - Medical records Management, BMWM, Bio Medical Engineering
Nursing Excellence - Manpower Planning & Deployment
Nursing Operational Performance Indicator
Nurse Patient Communication
Risk Assessment & Facility Management
Supply Chain Management
Lean Management: Introduction, 5S, MUDA, QFD
Predictive & Productive Maintenance
Process Capability, 7 QC Tools
Six Sigma Metrics & Deployment (DMAIC)
Inventory Management Processes of essential items
Key Processes & Statutory Compliances of Pharmacy & Stores
Key Process - Purchase
Guidelines on High Alert Medications
Lean Management: Introduction, 5S, MUDA, QFD
Predictive & Productive Maintenance
Process Capability, 7 QC Tools
Six Sigma Metrics & Deployment (DMAIC)
Inventory Management Processes of essential items
Key Processes & Statutory Compliances of Pharmacy & Stores
Key Process - Purchase
Guidelines on High Alert Medications
Overview of Healthcare Industry
Evolution of Healthcare Systems
Structure of Healthcare Delivery in India
Public and Private Healthcare Sectors
Key Stakeholders in Healthcare
Emerging Trends and Technologies
Global Healthcare Scenario
Challenges and Opportunities in Indian Healthcare
Future of Healthcare Management
Evolution of Healthcare Systems
Structure of Healthcare Delivery in India
Public and Private Healthcare Sectors
Key Stakeholders in Healthcare
Emerging Trends and Technologies
Global Healthcare Scenario
Challenges and Opportunities in Indian Healthcare
Future of Healthcare Management
Disaster Preparedness and Emergency Management
Introduction to Disaster Management in Healthcare
Types of Disasters: Natural and Man-Made
Emergency Preparedness Planning
Hospital Emergency Response Systems
Triage and Crisis Management
Coordination with Authorities and Agencies
Communication and Risk Management
Recovery, Evaluation, and Continuous Improvement
Introduction to Disaster Management in Healthcare
Types of Disasters: Natural and Man-Made
Emergency Preparedness Planning
Hospital Emergency Response Systems
Triage and Crisis Management
Coordination with Authorities and Agencies
Communication and Risk Management
Recovery, Evaluation, and Continuous Improvement
Health Insurance & TPA
Introduction to Health Insurance
Insurance Policies and Coverage
Role of TPAs (Third Party Administrators)
Claims Processing and Settlement
Regulatory Framework and IRDAI Guidelines
Cashless and Reimbursement Procedures
Fraud Prevention and Audit
Emerging Trends in Health Insurance
Introduction to Health Insurance
Insurance Policies and Coverage
Role of TPAs (Third Party Administrators)
Claims Processing and Settlement
Regulatory Framework and IRDAI Guidelines
Cashless and Reimbursement Procedures
Fraud Prevention and Audit
Emerging Trends in Health Insurance
Structure of Healthcare Systems
Levels of Healthcare Delivery
Primary, Secondary & Tertiary Care Systems
Public Health Infrastructure in India
Role of Private and Corporate Hospitals
Urban and Rural Healthcare Models
Referral Systems and Linkages
Integration of AYUSH and Allied Services
Comparative Health Systems – Global Perspective
Levels of Healthcare Delivery
Primary, Secondary & Tertiary Care Systems
Public Health Infrastructure in India
Role of Private and Corporate Hospitals
Urban and Rural Healthcare Models
Referral Systems and Linkages
Integration of AYUSH and Allied Services
Comparative Health Systems – Global Perspective
IT & Digitization
Predictive analytics and Big Data
IT for digital transformation
Digital Efficiency & Health Technologies
Strategic IT in Hospitals
Core application in Hospital operations
Data Center - Data exchange between units
Cyber Security
Predictive analytics and Big Data
IT for digital transformation
Digital Efficiency & Health Technologies
Strategic IT in Hospitals
Core application in Hospital operations
Data Center - Data exchange between units
Cyber Security
Emerging Technologies in Healthcare
Relevance of AI in healthcare management
Mobile technologies
Digital and social media channels
Mixed reality technologies and digital twin
Blockchain and IoT
Robotics and automation technologies
Relevance of AI in healthcare management
Mobile technologies
Digital and social media channels
Mixed reality technologies and digital twin
Blockchain and IoT
Robotics and automation technologies
Medico Legal
Compliances Overview
Laws related to Hospital Operations
Contemporary Laws
Latest bills in Healthcare Industry
Medical Compliances
Medical Records Management
Latest bills in Healthcare Industry
Medical Compliances
Medical Records Management
Biomedical Equipment’s & their Maintenance
IP in Healthcare/Hospital
Compliances Overview
Laws related to Hospital Operations
Contemporary Laws
Latest bills in Healthcare Industry
Medical Compliances
Medical Records Management
Latest bills in Healthcare Industry
Medical Compliances
Medical Records Management
Biomedical Equipment’s & their Maintenance
IP in Healthcare/Hospital
Strategic Management
Introduction to Strategic Management
Industry Analysis
Core Competence
Firm Resource and Performance
Strategy Execution and Culture
Creating & Sustaining Competitive Advantage
Managing growth and diversification
Mergers & acquisitions
Managing strategic alliances
International expansion
Corporate entrepreneurship
Assessing Project financial and business risk
Leadership by project management
Growth through Diversification
Introduction to Strategic Management
Industry Analysis
Core Competence
Firm Resource and Performance
Strategy Execution and Culture
Creating & Sustaining Competitive Advantage
Managing growth and diversification
Mergers & acquisitions
Managing strategic alliances
International expansion
Corporate entrepreneurship
Assessing Project financial and business risk
Leadership by project management
Growth through Diversification
Data Analysis & Decision Making
Data-driven decision-making
Using analytics and data visualization to deliver better value
Predictive analytics and Big Data
Problem structuring and analysis
Dealing with uncertainty
Revenue management
Data-driven decision-making
Using analytics and data visualization to deliver better value
Predictive analytics and Big Data
Problem structuring and analysis
Dealing with uncertainty
Revenue management
Quality Standards & JCI NABH
Introduction to Quality & Accreditation
JCI and NABH Standards
Quality Management Systems
Patient Safety & Rights
Governance and Leadership
Facility & Support Services
Information Management
Accreditation & Compliance
Introduction to Quality & Accreditation
JCI and NABH Standards
Quality Management Systems
Patient Safety & Rights
Governance and Leadership
Facility & Support Services
Information Management
Accreditation & Compliance
