Indian Institute of Technology Bombay

Executive Leadership For Cmos In The Age Of AI

Indian Institute of Technology Bombay

School of Management

About Programme

Executive Leadership For CMOs in the Age of AI. This programme, offered by the Shailesh J. Mehta School of Management (SJMSOM), IIT Bombay, is designed to integrate marketing strategy, data-driven growth, and artificial intelligence. The CMO role today demands a blend of capabilities that no single discipline has traditionally addressed, including strategic depth, commercial rigour, and the ability to lead AI-driven transformation. We have designed this programme to address this need and have brought together marketing faculty, engineering researchers, AI practitioners, and industry leaders to create a curriculum that treats strategy and technology as a unified leadership capability. Whether you are stepping into the CMO role or looking to lead your organisation's marketing transformation, this programme will equip you with the frameworks, tools, and judgement required to lead effectively in an AI-driven market.

Programme Content

This 8-month ‘Executive Leadership for CMOs in the Age of AI’ programme is designed and delivered by IIT Bombay. The programme is structured around two key pillars: I. Marketing Leadership and Business Strategy II. AI, Agentic AI for Marketing, Analytics, and Data Intelligence Delivered through live online sessions, case-based learning, a capstone project, and two campus immersions at IIT Bombay, the programme equips leaders to drive strategic business impact in an increasingly AI-driven marketing landscape. Modules will include topics on: 1. Growth Strategy and Competitive Positioning: Formulate growth strategies grounded in business model analysis, competitive dynamics, and disciplined ROI thinking. 2. Customer Value and Lifetime Economics: Design customer strategies that move beyond acquisition metrics to lifetime value using value chain analysis, segmentation, and behavioural insights. 3. Brand and Product Strategy in AI-Mediated Markets: Build brand equity and product positioning in markets increasingly shaped by algorithms, marketplaces, and AI-driven recommendation systems. 4. Revenue Strategy and Pricing Discipline: Develop pricing strategies that align brand investment, customer experience, and margin contribution within a strong commercial framework. 5. AI Strategy for the Marketing Function: Define AI strategies for marketing by identifying high-value use cases, evaluating build-versus-buy decisions, designing human-AI workflows, and governing AI deployment. 6. Agentic AI for Marketing and MarTech Leadership: Lead the transition from traditional marketing automation to agentic systems while understanding where automation creates value and where it introduces risk. 7. Digital Channel Strategy and Performance Accountability: Architect omnichannel digital strategies across search, social, video, and commerce, and track CAC, ROAS, and incremental returns. Key Highlights: 1. Designed and Delivered by IIT Bombay Faculty, International Faculty, Industry Experts and Leaders 2. Two On-Campus Immersions at IIT Bombay 3. AI, Agentic AI, and Marketing Analytics-Focused Curriculum 4. Lab and Hands-on Components 5. Capstone Project

Programme Benefits

HANDS ON FACILITY:
CAMPUS IMMERSION AT IIT BOMBAY 1. The programme includes two campus immersions at IIT Bombay, each spanning four days. One immersion is scheduled at the beginning of the programme and the other towards the end. Each immersion is structured and intensive, designed to complement and deepen the online learning experience. 2. Exposure to Technology Infrastructure and Labs at IIT Bombay: Guided access to IIT Bombay's research labs (Digital Twin Lab, Consumer Neuroscience Lab, Future Tech Lab and others), providing firsthand experience of the systems and capabilities shaping the future of marketing. 3. Peer Networking and Cohort Building: A mix of structured and informal opportunities to build relationships within the cohort and develop a network of senior professionals that extends beyond the programme. 4. Hands-on Learning and Simulations: Applied exercises and simulations that enable learners to work through real-world marketing challenges in a collaborative, faculty-guided environment. 5. Sessions with Programme Faculty and Industry Practitioners: Direct interaction with programme faculty and guest industry experts and leaders, providing opportunities to engage with ideas, ask questions, and gain perspectives.

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Prashansa Uttam

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+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Indian Institute of Technology Bombay

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https://www.iitb.ac.in
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Executive Leadership For Cmos In The Age Of AI | IIT Bombay