Programme Content
Module: -1 Introduction
Strategy and Innovation
Module: -2 Analysis framework
Industry structure, Understanding the organisation (internal analysis), Tools and Frameworks, (PESTEL, 5 FORCES etc.)
Module: -3 Growth strategies
Mergers and acquisitions, Diversification strategy, Strategic alliances, Global business decisions and strategies
Module: - 4 Competitive Strategies
Value creation and value chain analysis, Competitive advantage and strategy, Sustaining competitive advantage
Module: - 5 Decision Making
Bounded Rationality, Cognitive limitations, Strategy as forecasting, Hidden Costs
Module: - 6 ImplementationScenario Planning
Balanced Scorecard, Tracking Metrics, Risks & Mitigation, Corporate Governance
Module: - 7 Leadership
Transformational Leadership & Change management, Leadership Communication & Stakeholder management, Negotiation & Influence
Module: - 8 Individual creativity
Creativity & Story-telling, Thinking styles, Mind maps, Morphological Analysis,
Module: - 9 Innovation
Brainstorming, Design Thinking
Module: - 10 Corporate innovation
Types of Innovation, Corporate Entrepreneurship, Lean methodology, Jobs-to-be-done & Outcome-Driven Innovation, Blue Ocean Strategy, Open Innovation
Module: -11 Digital Disruption & Innovation
Technology Disruption & Innovation, Industry 4.0 - AI, ML, IoT, Blockchain, Fintech, Strategy & Innovation in the wake of Disruption
